Bifo ...

sufi

lala
... & the Journal of Subjectivity
Franco ‘Bifo’ Berardi is a contemporary writer, autonomist theorist and
media activist. He founded the magazine A/traverso (1975-1981), and was
part of the staff of Radio Alice, the first pirate radio station in
Italy (1976-1978). His work analyzes the role of media and information
technology in post-industrial capitalism, in particular drawing from
schizoanalysis and aesthetics to investigate processes of
subjectification within precarious labor.
So what do we know/think about BIFO?
 

you

Well-known member
he's been mentioned in loads of my seminars recently - imma get his tomes and learn his stuff fo sho

sum1 brief me though....
 
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version

Well-known member
This Heroes book's great, tbh. Bit reductive, as any narrative will be, but compelling. There's no translator credited, so I assume he wrote it in English himself. Reads pretty smoothly considering it isn't his first language.

He starts off discussing various mass shooters - Aurora 2012, Virginia Tech, Columbine - then tries to unpick the societal currents that can lead to that particular flavour of violence. It's all the kind of thing we've already discussed on here - high finance, atomisation, triumph of the virtual - but it's nicely stitched together.

One thing I like's the way he simplifies then combines Baudrillard and D&G. He uses Baudrillard's thing of the breakdown of referentiality - signs being exchanged for signs rather than real things - and D&G's deterritorialization/reterritorialization - social relations being destroyed and reconstituted - to sketch out a trajectory of abstraction that's being responded to by people attempting to reclaim their identity through things like racism and nationalism. A more developed, contemporary take on what McLuhan's saying in this interview:



Couple of other factors he highlights are 'semiocapitalism' - this is what he calls the current version as he says it's predominantly based around signs, information, and attention now - being at a stage where people think of themselves as winners and losers rather than classes, and that increasingly the young are socialised via machines, that's where they learn a lot of their vocabulary, and it changes the relationship to language, to emotion, etc. when you're doing the equivalent of playing tennis against a wall rather than a partner, especially that early in life. The combination of the two can lead to a certain kind of psychopathy seen in people like the Columbine shooters who were bullied, considered themselves 'losers', retreated into a virtual world of video games, then decided to try to "win" in some sense by lashing out in the warped way that they did.

The outlier so far's Anders Breivik who has a similar profile, but whose crimes were more calculated and ideologically motivated. He uses that as a jumping off point to describe Europe going through the same process of abstraction as the EU pursues the usual agenda of profits over everything and that leading to breakdowns in Greece, etc. and the rise of right wing parties across the continent as people fall back into the old petty tribes and nationalisms.

There's more going on than that, but that's a rough, somewhat disjointed, outline of his argument.
 

other_life

bioconfused
that doesnt sound half bad but something about his public persona rankles. as if he's trying intentionally at that 70s style intellectual celebrity baudrillard had. the mononymous BIFO
 

other_life

bioconfused
also too charitable towards/not cynical enough about the significance of the obama election? i tried watching a lecture of his and he forwards that very early, completely lost me
 

version

Well-known member
that doesnt sound half bad but something about his public persona rankles. as if he's trying intentionally at that 70s style intellectual celebrity baudrillard had. the mononymous BIFO

Yeah, I've watched a few clips of him being interviewed and find him an irritating, unconvincing presence. He's much better in book form. Although, to be fair to him, it's not as though he's some young guy trying to emulate that French lot. He was actually there and friends with some of them.
 

version

Well-known member
Surprising how many threads we have on him. Guess he was having a moment when k-punk, Woebot and others picked up on him back in the 2000s.



 

craner

Beast of Burden
Surprising how many threads we have on him. Guess he was having a moment when k-punk, Woebot and others picked up on him back in the 2000s.






Yeah, he was.
 

other_life

bioconfused
(which is why he leaves a bad taste in my mouth/what im driving at even if ive never gone over his works w a comb; i just have an awful gut feeling we need to correct for his entire 'cultural moment'
 

version

Well-known member
The way these thinkers go in and out of fashion sometimes makes the whole thing feel a bit flimsy. They're correct until they stop being cool.
 
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