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CrowleyHead
26-05-2015, 02:10 AM
Biggest sound of rap/pop/R&B in the last 5 years, and I figured fuck it, dissensus needs a thread. After all, Pandiculate was asking me a bit in the rap thread about it, but every time I try to start it gets me overwhelmed with trying to be a completist since its a genuine scene and not just "DJ MUSTARD AND A BUNCH OF GUYS" or w/e.

So I guess, some guidelines of the variations on it for new faces...

<iframe width="560" height="315" src="https://www.youtube.com/embed/RMAckK8Cb2s" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="https://www.youtube.com/embed/Ye5Ic7DI1eo" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="https://www.youtube.com/embed/FK_wiPiVZV8" frameborder="0" allowfullscreen></iframe>

Nic Nac from the bay, usually affiliated with Bobby Brackins is probably the best bet for y'all honestly, he's got very nuumish love of creepy vocal snippets in the club thump

<iframe width="560" height="315" src="https://www.youtube.com/embed/MhhjxNDypKo" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="https://www.youtube.com/embed/JXRN_LkCa_o" frameborder="0" allowfullscreen></iframe> ((I avoided this song like nobody's business, but JFC that instrumental is perfect.))

<iframe width="560" height="315" src="https://www.youtube.com/embed/8HYXw1vADFQ" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="https://www.youtube.com/embed/SKqu2kH6cPw" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="https://www.youtube.com/embed/IP7rgysFZXc" frameborder="0" allowfullscreen></iframe>

I'll do a more complete overview of the producers, artists and my thoughts on it for anyone, but yeah.

vvvwwwv
26-05-2015, 11:05 AM
been rinsing this mix out ever since you or someone else posted this sometime last year

http://www.mixcrate.com/mattesco/rnbass-mixtape-8886898

luka
26-05-2015, 11:40 AM
Yea that was crowley. I listened to that a fair bit too

luka
26-05-2015, 11:41 AM
Think the argument was why have deep tech when you can have this instead lol

vvvwwwv
26-05-2015, 12:29 PM
lol leave it out haha. na the argument was rnbass > gorgon city, clean bandit etc.

CrowleyHead
26-05-2015, 01:55 PM
The argument can be applied however you want it, lol.

I mean, its kind of indicative of how differently the US / UK treat this sort of music. This is an essential part of every club/radio in America rn, but I guess because its rap-based, it could never be considered proper dance music in a way, yet its nearly almost always supposed to service as danceable shit.

Off the top of my head though, the most noteworthy producers are...

DJ Mustard (who has a lot of affiliates who he either co-produces with or has under his wing like DJ Official, Mike Free, etc.)
League Of Starz (who consist of Jay Nari, DNYC3, Tren On The Beat, Problem...)
The D.R.U.G.S. crew, who are basically Ty Dolla $ign, occasionally Mustard, and some of their friends
The Invasion (who are also members of the HBK Gang; P-Lo, Iamsu & Jay Ant, also Sage The Gemini (un)officially)

And then artist wise its a lot of people affiliated with these producers. So P-Lo handles a lot of production for all the HBK/CFOPA Axis...

<iframe width="560" height="315" src="https://www.youtube.com/embed/iWucxDHG3WE" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="https://www.youtube.com/embed/BIBNPSsbZmk" frameborder="0" allowfullscreen></iframe>

Sage himself though, I know Reynolds loves his production

<iframe width="560" height="315" src="https://www.youtube.com/embed/uzhcoXL5oBA" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="https://www.youtube.com/embed/X8LUd51IuiA" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="https://www.youtube.com/embed/Zcto95Eu0Yg" frameborder="0" allowfullscreen></iframe>

And obv. we know YG & Mustard go hand in hand.

<iframe width="560" height="315" src="https://www.youtube.com/embed/rLRHiaC_VQo" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="https://www.youtube.com/embed/JLaXExkvUFE" frameborder="0" allowfullscreen></iframe>

<iframe width="420" height="315" src="https://www.youtube.com/embed/waX2fj0rk2g" frameborder="0" allowfullscreen></iframe> Mustard's first beat, in fact.

rubberdingyrapids
26-05-2015, 05:23 PM
hes got a formula going now. but i really like it. in fact i think i like pretty much everything mustard does, though it doesnt always quite fit. eg - the new gunplay song produced by mustard. though thats always a problem with superstar producers - you mostly either get their sound or you dont get anything at all.

but yeah, my favourite producer of the last few years.

rubberdingyrapids
26-05-2015, 05:33 PM
do hate a lot of the lyrics though, have to be honest, whether its chris brown or ty dolla sign. just plain sleazy/creepy.

vvvwwwv
26-05-2015, 10:21 PM
what else would go with these beats tho, like sticking sage francis on zaytoven..


I mean, its kind of indicative of how differently the US / UK treat this sort of music. This is an essential part of every club/radio in America rnthe only place i hear all this is in the gym on kiss, sat right next to all the recent uk house-pop. and this yt channel, which posts way too much to mantain a real level of quality...
https://www.youtube.com/user/rnbassmusic/videos

CrowleyHead
26-05-2015, 11:00 PM
do hate a lot of the lyrics though, have to be honest, whether its chris brown or ty dolla sign. just plain sleazy/creepy.

I'm honestly for it to some degrees. First off though, a lot of it is actually Ty or TeeFlii, they've been writing for everyone. Chris hasn't written for himself to my knowledge for a minute. Even the hook on "Show Me" is actually TeeFlii.

But right now R&B is so like, moralistically repressed and stagnant in masculine territory. You know? A lot of these kids have been selling really earnest, sappy "heroic" images of themselves which can vary as being dated, or being somewhat insincere. I mean, look at Chris Brown's embrace of his 'baddie' attitude. On one hand its v. sleazy, but fans definitely respond to it much more enthusiastically than when he's trying to be ennobled. And that fanbase is mostly female which given his history, you'd think they would be worrying in some regard.

I digress there. Its interesting to see the people who work in that realm, like Ty & Tee whose careers are based in the genre, or people who are dallying like Omarion & Jeremih. Same goes for rappers, like YG is invariably affiliated w/ ratchet, but Ma$e has done it, 2Chainz, Big Sean, Drake, Wayne, etc.

Also, a lot of these artists have different models. Like, Ty used to be a neo-soul kid affiliated with Sa-Ra, sang back-up for Kanye. He takes great pains on instagram to shout out J Dilla and Doom, he's a instrumentalist. He has songs that aren't just the creepy misogyny. In fact his first single for his album was actually positive, in an almost Curtis Mayfield motif. That didn't take off though, and now his second single is him with Tinashe and Charli XCX (who've both experimented with the sound prior) is the one the label pushes because its the familiar sound.

Sage is another example; "Gas Pedal" sonically is v. party and hard, but his album is full of v. moralistic tunes about not being promiscuous, rejecting drugs, all the things that seem like Sage is a goody two-shoes do gooder, which a genre like "ratchet" is something you wouldn't presume it can sustain.

Corpsey
26-05-2015, 11:14 PM
Absolutely nothing rivals this stuff for me as party music at the moment. My little crew's anthems have been Loyal/Touching, Lovin'/Every Damn Day/2 On/4 Digits/Paranoid... Mustard in particular has been smashing it for a few years now. Of course its formulaic but as someone else said every big producer is formulaic to some extent. Premier has been formulaic!

I prefer the RNB stuff to the ratchet rap, not cos I don't like the rap stuff but RNB ratchet is just a golden combination.

Corpsey
26-05-2015, 11:16 PM
I just recently flipped on "you remind me" by Chris Brown/Kid Ink. Think its cos I heard it a lot in the gym without bass.

Corpsey
26-05-2015, 11:21 PM
BTW Crowley do you think this sound has another year in it, as a dominant sound? I dunno if my perspective is bollocks cos I'm in the Uk but it seems like every few years a producer takes the lead and others run with it. I guess lex lugar would have been the previous guy, although his sound wasn't anywhere near as open to being used in pop/rnb music.

Seems like London on the Track is a big up and comer atm

rubberdingyrapids
27-05-2015, 12:10 AM
I'm honestly for it to some degrees. First off though, a lot of it is actually Ty or TeeFlii, they've been writing for everyone. Chris hasn't written for himself to my knowledge for a minute. Even the hook on "Show Me" is actually TeeFlii.

But right now R&B is so like, moralistically repressed and stagnant in masculine territory. You know? A lot of these kids have been selling really earnest, sappy "heroic" images of themselves which can vary as being dated, or being somewhat insincere. I mean, look at Chris Brown's embrace of his 'baddie' attitude. On one hand its v. sleazy, but fans definitely respond to it much more enthusiastically than when he's trying to be ennobled. And that fanbase is mostly female which given his history, you'd think they would be worrying in some regard.

I digress there. Its interesting to see the people who work in that realm, like Ty & Tee whose careers are based in the genre, or people who are dallying like Omarion & Jeremih. Same goes for rappers, like YG is invariably affiliated w/ ratchet, but Ma$e has done it, 2Chainz, Big Sean, Drake, Wayne, etc.

Also, a lot of these artists have different models. Like, Ty used to be a neo-soul kid affiliated with Sa-Ra, sang back-up for Kanye. He takes great pains on instagram to shout out J Dilla and Doom, he's a instrumentalist. He has songs that aren't just the creepy misogyny. In fact his first single for his album was actually positive, in an almost Curtis Mayfield motif. That didn't take off though, and now his second single is him with Tinashe and Charli XCX (who've both experimented with the sound prior) is the one the label pushes because its the familiar sound.

Sage is another example; "Gas Pedal" sonically is v. party and hard, but his album is full of v. moralistic tunes about not being promiscuous, rejecting drugs, all the things that seem like Sage is a goody two-shoes do gooder, which a genre like "ratchet" is something you wouldn't presume it can sustain.

im not one of these goody two shoes indie rock dudes who moan about the homophobia and sexism in rap without looking at the bigger picture. i dont like those elements, but hey, i can still like the music. but anyway, my point was just that i dont think ALL these songs are sexist or sleazy, and i def like a lot of songs that ARE those things, but the way a lot of these songs (which are big HITS) do it, its just lowest common denominator to me. im not so into 'bro R&B'. im not sure what it is exactly, its just a bit too cynically motivated. i was massively into 'paranoid' for example, but the sentiment is just kinda icky (or the somewhat humourless, tongue-firmly-removed-from-cheek way its written about at least is kinda icky, and actually quite obnoxious). i also just have problems with it being so mainstream. but thats another issue. hearing this kinda stuff on an underground hit is one thing. hearing it as top 40 pop is something else. im not into it.

rubberdingyrapids
27-05-2015, 12:13 AM
I prefer the RNB stuff to the ratchet rap, not cos I don't like the rap stuff but RNB ratchet is just a golden combination.

on one hand, im with you. show me, loyal, paranoid, the jeremiah stuff, and somebody etc are all just killer. but then, while i think a lot of mustards rap stuff seems to just go for 'hard' mode, the YG album was amazing. best mc/producer pairing in ages.

CrowleyHead
27-05-2015, 01:05 PM
BTW Crowley do you think this sound has another year in it, as a dominant sound? I dunno if my perspective is bollocks cos I'm in the Uk but it seems like every few years a producer takes the lead and others run with it. I guess lex lugar would have been the previous guy, although his sound wasn't anywhere near as open to being used in pop/rnb music.

Seems like London on the Track is a big up and comer atm

I like London a lot. But I don't think he's going to be more significant than say Metro. These guys are beatmakers and I like 'em, but they aren't redefining anything. They're just very melodically led 'trap' producers.

Like you already said, the fact that its so accessible to the pop/R&B market with your Iggy Azaleas, your R&B artists... Do I think there's an expiration date? Yeah, the minute "Fancy" blew up that was definite because now you have non-rap producers experimenting with the sound in a way to guarantee pop success. Same with Janelle Monae's artist Jidenna. Its based in rap tropes and songwriting... But its a pop song through and through.

<iframe width="560" height="315" src="https://www.youtube.com/embed/nsiN0W15w0U" frameborder="0" allowfullscreen></iframe>

So to get to what rubberdingyrapids was implying about the lowest common denominator type issues...

I don't want to get on a debate on the positives and negatives of all of the content in these songs. BUT there is definitely a growing cynicism.

With "Post To Be" for example... Jhene Aiko has not succeeded with her own dreamy 'weeded-out' post-Weeknd style, and sees Tinashe who prior to "2 On" had been doing similar styles, and now has commercial success by embracing rnbass.

Now, Tinashe's album is essentially 85% back to the style of her mixtapes. Really strong singing, songwriting and really diverse. More left-lane than a LOT of R&B today. UNFORTUNATELY, the single that the label has pushed, is of course, the lowest common denominator "ratchet" single by of all people, Stargate (who've done a ton of pop and occasional pop rap, if you've paid attention).

So while she's struggling to look like more than a one-hit wonder because the label doesn't have the confidence to boost singles that could diversify her fanbase, Aiko comes out on a song with Omarion and Chris Brown (which if you know Aiko's background, are practically her family. One of her cousins was in B2K, and she used to be managed by Chris Stokes along with Brown and Omarion). And Aiko, who used to be a sea of silly meandering songs about nothing, pirate ships photoshopped into her album covers, is now suddenly ceasing to be abstract and talking about "eat the booty like groceries" because she knows its memetic thanks to Kevin Gates IG antics.

There's def. a cynicism in the sound from the industry, and I think this will lead to the sub genre wrapping up within the next... year or so.

I think Mustard will survive, if he regroups and does a new style. The Invasion make a lot of "Bay Area Music", and P-Lo did a song for Flo-Rida that's basically his kind of music so they'll do OK. League Of Starz have always been more rap centric, so they'll be doing album tracks for their life.

My concern is that there's a whole 2nd, 3rd tier of artists who could get buried with the genre before they have a chance to develop and move past the style.

Pandiculate
28-05-2015, 10:12 AM
what else would go with these beats tho, like sticking sage francis on zaytoven..

the only place i hear all this is in the gym on kiss, sat right next to all the recent uk house-pop. and this yt channel, which posts way too much to mantain a real level of quality...
https://www.youtube.com/user/rnbassmusic/videos

A lot of this music gets played at Your Mum's House, a weekly club night in Dalston. They take over XOYO occasionally as well, very popular.

Glad I helped kick off this thread, gonna digest it all while I'm 'working'

CrowleyHead
28-05-2015, 01:47 PM
@rubberdingyrapids; Also, "Paranoid" isn't as overtly misog as people hype it to be. Yes, its there, but the whole point of it is that Ty's cheating ways are catching up to him (they enhance it a lot more in the video). He's not straight up glamorizing it as overtly as Chris' results. IMO.

But yeah, other gems...

<iframe width="560" height="315" src="https://www.youtube.com/embed/46jKdrKMHy0" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="https://www.youtube.com/embed/q3-xPHyorME" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="https://www.youtube.com/embed/PDDVE2l0sPw" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="https://www.youtube.com/embed/QZr56-tRsOU" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="https://www.youtube.com/embed/CA7JmogXreU" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="https://www.youtube.com/embed/ae_Ev_lwpUg" frameborder="0" allowfullscreen></iframe>

Best rapper in the scene right now is def. RJ though.

<iframe width="560" height="315" src="https://www.youtube.com/embed/r6U5Kmd8hV4" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="https://www.youtube.com/embed/3Mnr9fJynDk" frameborder="0" allowfullscreen></iframe>

<iframe width="420" height="315" src="https://www.youtube.com/embed/SUSWnAJpOoA" frameborder="0" allowfullscreen></iframe>

vvvwwwv
28-05-2015, 02:11 PM
https://www.youtube.com/watch?v=W61p-9Ev544
whole ep's great

Corpsey
30-06-2015, 02:52 PM
Now the weather's getting about as close to LA as the UK gets, this stuff is really coming into its own. I was going to make a thread as a tribute to the angel sent from heaven DJ Mustard but I remembered this thread already exists and since it's his RNB stuff which really scales the Olympian heights...

Someone put on a Mustard RNB playlist this weekend and it just kept going and going, it's really quite amazing. I wonder how much input he has into the songwriting itself?

The latest one I've heard that's tickled my fancy

<iframe width="560" height="315" src="https://www.youtube.com/embed/23C_djZdW6I" frameborder="0" allowfullscreen></iframe>

Kieran Alleyne - Be Around (2015)

CrowleyHead
30-06-2015, 06:29 PM
There is a mix by Son Raw from Passion of the Weiss of a ton of Mustard's more rap oriented work and some R&B stuff.

you
03-07-2015, 07:54 AM
There is a mix by Son Raw from Passion of the Weiss of a ton of Mustard's more rap oriented work and some R&B stuff.

link?

dd528
03-07-2015, 09:46 AM
https://soundcloud.com/passionweiss/passion-of-the-weiss-presents-full-grainz-the-best-of-dj-mustard-mixed-by-son-raw

HMGovt
03-07-2015, 11:50 AM
Charlie Sloth played this on his show on Wednesday, when it was really, really hot. Had me nodding.

http://www.youtube.com/watch?v=e3hGi5E_dAI

rubberdingyrapids
03-07-2015, 01:35 PM
3 hours of mustard -
https://play.spotify.com/user/nminichino/playlist/4LJtvEIPgYSyOARnrCmauc

im into this. obv i know most of it already but mustard is perfect for people missing changing sames and super auteur producers like timbo and the neptunes (speaking of which, that freedom song of his on the beats tv advert is the worst) etc. i think this is a big part of the appeal for me. the lyrics are really the worst though. just vacuous and obnoxious. maybe im getting old (i have this problem listening to a lot of rap these days). i felt the same the other day listening to cash moneys greatest hits after a long time. but it leaves me feeling empty and actually kind of soiled. like i want to clean my mind out after an hour or so of it. theres also something kind of boring about the gangsta shit content too. like, where before you would hear willie d or eazy e or whoever with a certain juvenille glee/will to outrage, now it just sounds sort of humorless and just grindingly par for the course. could just be nostalgia talking there though.

CrowleyHead
03-07-2015, 09:12 PM
Charlie Sloth played this on his show on Wednesday, when it was really, really hot. Had me nodding.

http://www.youtube.com/watch?v=e3hGi5E_dAI

Funny thing is this is DJ Spinz, who's central to the 'futuristic'/swag rap of Atlanta, so this is less an R&Bass record and more of a ATL record, but this is still valid b/c Future & Rae are also big hitmakers so its a logical attempt at banger fishing. But its his maybe... 4th attempt to pick up a hit since Paranoid? *sigh*

tomfun
07-07-2015, 02:17 PM
I have been playing a lot of commercial hip hop/r&b gigs recently and it is almost impossible to get away from DJ Mustard beats, it seems to be there are like two styles that kill it right now, the 90bpm-105bpm mustard sounding beats and then the half tempo 50bpm-70bpm stuff like BBHMM, Coco etc.

Mustard beats are more palatable for the casual listener it seems.

There was amix a while ago that paired Mustard beats with classic r&b acapellas from the 90s or something, i am sure i had it somewhere, but i can't find it now.

ANyone got a link?

vvvwwwv
07-07-2015, 06:35 PM
<iframe width="100%" height="150" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/165659368&amp;auto_play=false&amp;hide_related=false&amp;show_ comments=true&amp;show_user=true&amp;show_reposts=false&amp;vi sual=true"></iframe>

this one?

Corpsey
08-07-2015, 03:12 PM
re: vacuous, sexist, nasty lyrics

This is probably a fucked up argument but I actually think this style of music demands those kind of lyrics. A 'conscious' Mustard song wouldn't make sense somehow. It's like G-Funk in that and other respects - its music to bring out your inner ignoramus. Or, to put it another way, its quite adolescent music: all shiny and bubblegummy and simultaneously testosterone fuelled. And obviously the snap of the beat invites a pelvicular physical response. I was at some shows earlier this year where Mustard was being mixed in with Dancehall and I think there's an obvious affinity between the two sounds.

Not saying that these lyrics are EXCUSABLE, although being a liberal and rap fan I'm constantly set on toleration mode.

CrowleyHead
08-07-2015, 03:43 PM
See, that's not actually it at all.

The lyrical expanse is occuring. Tinashe's album concerns a lot more than just partying and turning up, TY$ has written on his singles and his tapes/EPs about greater material than the sleaze. They just aren't always on this production for the artists, but they happen.

Take the full length version of Tinashe Checks In from the Mustard album.

<iframe width="560" height="315" src="https://www.youtube.com/embed/tBMJrz-owDg" frameborder="0" allowfullscreen></iframe>

There's obviously a lot of the same symbols and signifyers of ratchet; but its also Mustard experimenting with a more G-Funk/Trad R&B sound, and also Tinashe taking a tragic take on failed romance. You got the Mila J song I linked to which is all about female solidarity, or the Bobby Brackins song which is about music in general and essentially has nothing to do with sexuality.

Saying this stuff is just straight up party misogyny is a gross reduction of the artists working here, the same way we know dancehall is INFINITELY more expansive than its crudeness.

Corpsey
08-07-2015, 03:50 PM
Totally accept that rebuttal. Most of the Mustard stuff I've heard which I like is about fucking, but I'm sure there's a wider range of topics out there.

luka
20-07-2015, 10:23 PM
http://www.datpiff.com/IAMSU-Eyes-On-Me-mixtape.690320.html

listened to this today on a aimless music ramble

CrowleyHead
21-07-2015, 12:53 AM
Honestly not his best, my personal favorites were "KILT" (overlong but adventurous) and "Stoopid" w/ Jay Ant (most concise and fleshed out stuff). He's so inane these days, and honestly Sage The Gemini killed all these kids once he joined their team he's so much higher in quality as a rapper and producer.

luka
21-07-2015, 10:51 AM
i wouldnt listen to it again but i didnt offend me, it was just there. felt like there wasnt much to engage with.

luka
21-07-2015, 11:00 AM
listened to a few things like that yesterday. quick once over of vince staples too cos i liked his westwood appearance.

Corpsey
25-07-2015, 11:13 AM
New Mustard >>>

http://hw-img.datpiff.com/m74330ac/DJ_Mustard_10_Summers-front-large.jpg

http://www.datpiff.com/DJ-Mustard-10-Summers-mixtape.724373.html

Pandiculate
26-07-2015, 03:57 PM
New Mustard >>>

http://www.datpiff.com/DJ-Mustard-10-Summers-mixtape.724373.html

Was pretty ready to not like this, but damn. I guess he has some mileage left.

I like that he got Nef on a track

sadmanbarty
28-10-2015, 03:19 PM
Kartel with some (unremarkable) Mustard infused Dancehall:

https://www.youtube.com/watch?v=X0HqfT87RJw


Not as good as his previous Mustard-inspired effort:

https://www.youtube.com/watch?v=8inSm55MHHQ

rubberdingyrapids
28-10-2015, 04:50 PM
i feel like ty dolla sign presents himself as a generally terrible human being but he makes amazing songs

Corpsey
08-12-2015, 10:20 AM
so according to al shipley (http://narrowcast.blogspot.co.uk/2015/12/the-20-best-rap-radio-hits-of-2015.html), Mustard didn't have that big a year, his most ubiquitous hits actually having come out in 2014... is this true? Is this interesting?

I was just thinking that deep tech arguably came out of, or at least accorded with, the lex luger trap sound, and obviously that "Trap" genre (Baauer et al) came out of that too, but has anything come out of this mustard stuff? I guess you can't really do better than mustard (and co) themselves.

CrowleyHead
08-12-2015, 04:03 PM
Genre-field wise, sure. Some of the biggest hits weren't actually Mustard himself like Jidenna's "Classic Man" or the Iggy Azalea record obv.

The big problem is that a lot of the documentation of this field that needed to be done outside of rap or even in rap never happened. You can't build hype and interest if someone doesn't point it out. Plenty of west coast material was coming out from the rappers who play with this scene in both the bay and LA.

I mean, I hate this record but...

<iframe width="560" height="315" src="https://www.youtube.com/embed/_WRhbnN2ckY" frameborder="0" allowfullscreen></iframe>

Decent Pop/R&B hit by Nic-Nac, who I've talked about here. Charted but I didn't see a lot of discussion about it. Production wise its still a slumper with those jarring bells tied to the bass-kick pattern.

And check him out on the Chris Brown album.

<iframe width="560" height="315" src="https://www.youtube.com/embed/YU7KIqPghZs" frameborder="0" allowfullscreen></iframe>

Also a lot of P-Lo on the Nef the Pharaoh EP so while scoring big chart hits for Mustard himself has been difficult, the collective movement around these beats and this style still exists and I gotta put a pin in the "Mustard's over = Ratchet's over" movement, b/c as I said before its a lot bigger than Mustard.

And as far as the hits not staying on the rise, the scene got saturated pretty quick by rappers smelling a trend, which happens. I mean, 2 Chainz "I'm Different" was back in 2012, and that's one of the earliest Mustard hits. In 3 years, your sound can def. lose luster in the bigger public eye.

said
11-12-2015, 04:03 AM
so according to al shipley (http://narrowcast.blogspot.co.uk/2015/12/the-20-best-rap-radio-hits-of-2015.html), Mustard didn't have that big a year, his most ubiquitous hits actually having come out in 2014... is this true? Is this interesting?

I was just thinking that deep tech arguably came out of, or at least accorded with, the lex luger trap sound, and obviously that "Trap" genre (Baauer et al) came out of that too, but has anything come out of this mustard stuff? I guess you can't really do better than mustard (and co) themselves.

i was just thinking how often the deep tech sound palette or w/e crosses into ratchety territory...

e.g. the bassline and lead interplay on this:
https://www.youtube.com/watch?v=EXP7yB8JU6g

Corpsey
29-12-2015, 06:51 PM
The Kid Ink album that came out last week is exec produced by Mustard. Kid Ink is a nonentity, and all the songs are samey, but individually they would all rock parties. Best track on it is the one with Fetty Wap; I hope him and Mustard do some more music in 2016.

There's also some Jack U style vocal science over carribean rhythms on here, the latter which I guess Jack U jacked off Mustard et al in the first place. But interesting to hear that intersection of ratchet and EDM.

Sectionfive
29-12-2015, 09:33 PM
Banger


https://www.youtube.com/watch?v=H-s2wRf2iNQ