"This won't be news to anyone with offspring, but now it's official: the music business is coming for your children. That's the five-to-11-year-olds, who, it seems, comprise one of the hottest new consumer groups in pop. Yes, Little Miss over there, squealing along to Jamelia, and that mini-rapper practising his Usher dance moves - they're not just children, they're a new pop demographic. And the recording industry wants them."
http://www.guardian.co.uk/arts/features/story/0,11710,1475920,00.html
http://www.guardian.co.uk/arts/features/story/0,11710,1475920,00.html