were the beasties the first rappers...

hint

party record with a siren
X-Large started in 1991

The first possible challenger that came to mind was Phat Farm, but that started in 1992 (and wasn't started by artists anyway).

Hmmm... gonna keep thinking about this one!
 

hint

party record with a siren
although this article informs me that X-Large wasn't the Beastie's own label at all

The first X-Large store had opened its doors in November of 1991, just as the finishing touches were being added to Check Your Head. Yet it would months later until the masses would hear about the its existence. Thanks to a mention here and there on MTV News, the word quickly swept across the United States that Mike D was heavily involved with the stylish clothing outlet. From there rumors began to fly stating that X-Large was "owned" by the Beastie Boys. Over the last ten years, that rumor has helped X-Large sell many t-shirts and to this day many fans are still not clear as to just how exactly X-Large and the Beastie Boys are linked.

For starters, the Beastie Boys do not now nor have they have ever owned X-Large. That means that they never owned any of the X-Large Stores nor did they own the X-Large mail order clothing company. However, Michael Diamond of the Beastie Boys continues to be a share-holder and was indeed one of a handful of men who formed the idea for X-Large.
 
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hint

party record with a siren
Wu Wear was set up in 1995 - certainly a brand based entirely around the connection with specific hip hop artists.
 

mms

sometimes
run dmc had an imprint on addidas, ie there were was a run dmc range of addidas clothingin the mid/late 80s
 

mms

sometimes
they did a full range of sweatshirts and tees as well, quite lush in that kind of squared off bold and primary coloured post keith haring way.
 
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