inspired by reading a review (accurate i might add) of his new single in - of all places - the guide, how has this man gotten such a hefty reputation? he's even got a new reebok advert putting him in the company of ryan giggs, mike skinner and jamelia. it's amazing! and he doesnt even have an album out. all he's had are two half-decent mixtapes, and one or two singles.
hes an okay rapper, he has some vaguely witty lines (well, if you're the type of person who thinks bruce forsyth is hilarious), and a sense of humour which people seem to like in lieu of every UK hip hop artist apparently being devoid of humour, but nothing i've heard seems better than say, the likes of rodney p or fallacy. hopefully this doesnt sound like complete haterism but sway being nominated for best hip hop act at the (admittedly farcical) MOBOs next to the likes of 50 cent seems mystifying.
whenever people mention his name, i dont really hear much of what's so great about his music or him as a rapper, its all about how amazing his buzz is, or how fantastic it is that hes so omnipresent, that so many people want to work with him, that he has so much respect. clearly the man's a networking genius, but when i think of sway i dont really think of a remarkable musical talent, i just think of someone shrewd and smart, whos sold the idea of him before theres anything to even sell.
hes an okay rapper, he has some vaguely witty lines (well, if you're the type of person who thinks bruce forsyth is hilarious), and a sense of humour which people seem to like in lieu of every UK hip hop artist apparently being devoid of humour, but nothing i've heard seems better than say, the likes of rodney p or fallacy. hopefully this doesnt sound like complete haterism but sway being nominated for best hip hop act at the (admittedly farcical) MOBOs next to the likes of 50 cent seems mystifying.
whenever people mention his name, i dont really hear much of what's so great about his music or him as a rapper, its all about how amazing his buzz is, or how fantastic it is that hes so omnipresent, that so many people want to work with him, that he has so much respect. clearly the man's a networking genius, but when i think of sway i dont really think of a remarkable musical talent, i just think of someone shrewd and smart, whos sold the idea of him before theres anything to even sell.
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