Marketing Festivals
- Thread starter Blackdown
- Start date
There's just too many festivals full stop. Its also hard to tell the difference between these brand-created ones and the older ones who are now sponsored up to the hilt, for example the Carling Festival (formerly Reading Festival)-- eugh. (Imagining what an actual festival consisting only of Carling beer would be like- cheap and nasty) This ridiculous myth of the festival experience: I've been to some of them, and I simply don't get it. The brand-festivals are probably no more soulless than any other big open air music event...
The one that Bun-u mentions sounds alright tho...
The one that Bun-u mentions sounds alright tho...
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I absolutely agree. There seems to be about 5 new ones per summer. (Usually featuring Goldfrapp i've noticed?)
I think in a lot of cases, its perhaps to do with the idea of a festival giving a local area a bit of a boost and cashing in on the aforementioned festival atmos: a bullshit washed-out memory of days long gone, when festivals were a communal event, not an excuse to get rat arsed out doors while watching several bands. There are loads in Cornwall again this year, all resolutely shit as far as i can tell.
They must be pretty profitable, I would think. There is obviously massive demand for them, its a mass-market thing, not an underground or even indie thing, its like all the crowds who were going to clubs back in the mid to late 90s (or their demographic equivalents now) having given up on dance music are now embracing "rock" in some ridiculous way, and this is the way they show it? I just don't understand the appeal, and I suspect never will. Does it require a suspension of disbelief, massive amounts of class A drugs or just a love of rotten mediocre music?
From a none technology brand p.o.v Innocent started this off a few years ago with their Fruitstock in Hyde Park. The Ben and Jerry's one this weekend was a blatant rip off. The problem is they work. Get a bunch of people in a field, fingers crossed for nice weather and bob's yer uncle - nice and happy brand associations. It really is these one which piss me off the most.
Linking in that post about the Saachi band - how long will it be until there is whole festivals of such brandbands?
Linking in that post about the Saachi band - how long will it be until there is whole festivals of such brandbands?
boomnoise said:
different though as these are the people that want to provide you the punter with all your music in the future - there are music telly programmes sponsored by mobile companies, very high paying gigs (in exchange for content) etc, i think phone companys can see there is a chance they can get trad providers like record labels over a barrel, and association with content providers and clients in a pleasurable manner is one way to do it.
that last sentence was not how i would ever like to describe the experience though.
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bruno
est malade
nothing wrong with a little brand association if it's a good product. most people already have their 'favourite brands' anyway, and see billboards and tv ads every hour of the day, at least with festivals they get to hear something worthwhile in the process.
plus, money doesen't grow on trees.
agree that 'ruff sqwad and chicks on speed' in the same sentence is strange!
plus, money doesen't grow on trees.
agree that 'ruff sqwad and chicks on speed' in the same sentence is strange!
For me theres a point where the scale of a party or festival becomes so immense that I can't let myself go any more...
Anyhow is the festival myth the same as the rave myth? You know, the unspoken expression of the communal spiritual experience through Dionysian release?
Anyhow is the festival myth the same as the rave myth? You know, the unspoken expression of the communal spiritual experience through Dionysian release?