I can see this really being a successful white label in indicating that this isn't the direction dizzee should be going in. It was getting a wide-scale slating in Uptown at the weekend.
Logan's point above that you'd be annoyed if the leading light did this is exactly right. On checking a record, there is an expectation with Dizzee, Wiley and others of a standard they have. I honestly thought this was a bootleg or a Dizzee fake when I first heard it.
Probably the first Dizzee record I gave back without a second thought. Hopefully the poor general reception this is receiving will offer some guidance, though I still question what inspired them to put this out to the public.