Product placement news

IdleRich

IdleRich

IdleRich
This looks like the thin end of the wedge to me, in fact, let's face it, we've already had the thin end of the wedge, this is more like the medium thick bit of the wedge but there is still worse to come no doubt.

http://www.guardian.co.uk/world/2008/jul/22/usa.mediabusiness

"The tentacle-like growth of clandestine advertising in American TV shows in the form of product placement has taken another controversial step with the introduction of McDonald's products into regional news programmes.
Several TV outlets have begun to sell the fast food giant the right to place cups of its iced coffee onto the desks of news anchors as they present morning current affairs shows."
Click to expand...
See also Charlie Booker's article yesterday on a related subject - increasing hits on websites by spuriously inserting popularly searched words or phrases.

http://www.guardian.co.uk/commentis...ooker.pressandpublishing?gusrc=rss&feed=media

For instance, according to the latest Private Eye, journalists writing articles for the Telegraph website are being actively encouraged to include oft-searched-for phrases in their copy. So an article about shoe sales among young women would open: "Young women - such as Britney Spears - are buying more shoes than ever."
Click to expand...
 
Mr. Tea

Mr. Tea

Let's Talk About Ceps
Given the subject of the article, I enjoyed seeing two of the links on the right-hand side of the page:

guardian.co.uk said:
Sport
Don't talk about sex, Beijing says

Comment is free
Forget the myth-making. Obama is just what the Middle East needs
Click to expand...
 
You must log in or register to reply here.
Top