mainstreaming of VICE // VICE mainstream

trza

trza

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from polkitico
Smith is consistently bullish on the success of his company and said current metrics of his audience, which are usually around 150 million to 200 million total viewers and readers per month globally, underreports its actual reach. And though talks to take over HLN from Time Warner didn’t go through, Smith said that more television expansion is inevitable.

“Look, I’m sold out for eight months on all my online properties, and I doubled my rate card twice this year,” Smith said. “I need to get into TV just to have assets to sell my advertisements, let alone that I want more eyeballs and I want to create more content.”

Smith became even more bullish over criticisms leveled at his company, especially from the likes of Gawker, which has consistently knocked the company for reportedly paying low wages and editing for advertisers.

“I would ask you to look at the source, and there’s only one source for that, and why that question keeps coming up. It’s because it’s f---ing Gawker having sour grapes at being an also-ran,” Smith said, adding that Vice's average salary is $71,000 and its average age is 24.

If people are publishing criticisms, it means that Vice is at the top of its game, Smith said.

“We’re at the top of the mountain. Now we have to say, how do we have a better working model, how do we be better to our people, and not because we don’t want to have bad press, because we want to be a good company going forward. Those are the interesting issues of tremendous growth,” Smith said.

During the onstage conversation with Carney, Smith said old media are dying and companies like his are the new guard.

“There’s a changing of the guard every generation in media, and we’re a changing of the guard for generation Y,” Smith said.
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Mr. Tea

Mr. Tea

Let's Talk About Ceps
An "average salary" of 71k sounds impressive, but it's entirely consistent with a handful of people making an absolute killing while hundreds or thousands earn a pittance.
 
luka

luka

Well-known member
i waas just saying to my mate on twitter whats funny is vice moves to the UK and all the trolling and coke and extrovert bad behaviour fall away and it becomes a place for nice kids to audition for the guardian.
 
luka

luka

Well-known member
he sent me a link to an article about stratford shopping centre written by this young lad http://timburrows.blogspot.co.uk/ who is in the painful process of learning his trade. its about something that was discusssed on dissensus two and a half years ago. so vice comes to the uk and loses its identity. it is just another outlet for these sad grey people and their arts degree group think and their well meaning attemts to únderstand''
 
luka

luka

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the sort of lad that will write a 20,000 word article agonising about craft beer lol
 
luka

luka

Well-known member
a mate of mine from vancouver showeed me an issue of vice in 2001 and what was fresh about it was the lack of agonising. it had that bro culture high five mentality but clearly trolling so not entirely braindead. a bit disgusting but not toally braindead. stole a lot of moves from grand royal but removed the PC agonising which the beastie boys imposed.
 
luka

luka

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The high-5 Bro culture VICE was built on has no analogue in the UK. its the dominanat youth culture in the colonies. in canada in aus in nz.... and in the US too.we are a darker more introspective people. doesnt translate
 
luka

luka

Well-known member
those people didnt exist outside of the pages of Loaded. you had some fake lads runnning round halls of residence and theres always been 'proper geezers; and their hangers on but that loaded thing was a fantasy
 
luka

luka

Well-known member
keg party culture is rooted in an unreflective extraversion that no englishman could ever relate to PARTY ON!
 
luka

luka

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like i saidon here b4 americans dont get drunk they just say WOOP alot. we drink to numb the pain, overcome crippling inhibitions, relieve the interminable tedium...
 
Mr. Tea

Mr. Tea

Let's Talk About Ceps
luka said:
those people didnt exist outside of the pages of Loaded. you had some fake lads runnning round halls of residence and theres always been 'proper geezers; and their hangers on but that loaded thing was a fantasy
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I'm not convinced by this, particularly the argument that middle-class kids or students could only ever be pseudolads. Sure, some of them may have attempted to affect the mannerisms of Millwall fans but if you act in a laddy way then you're a lad, aren't you? Almost regardless of your background.

In fact wasn't the New Lad primarily about blokes who had degrees and worked in offices attending football matches en masse, wearing Ben Sherman and drinking Stella?
 
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luka

luka

Well-known member
but a middle england lad in a shit shirt is still a world away from a bro in any case
 
Mr. Tea

Mr. Tea

Let's Talk About Ceps
luka said:
you dont have to be convinced. im explaining something. you just have to listen!
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Nah it's cool, I'm with you that it's not the *same* culture - but I think it's at least partly analogous.

I agree that the whooping for the sheer ebullient joy of whooping thing is a primarily colonial trait - people in Britain sometimes do this too, or seem to do it, but perhaps here it's a cover for something else. The pain/inhibitions you mentioned.
 
luka

luka

Well-known member
all i wanted to say in any case is that vice uk lacks an identity becasue the culture that vice was a product of doesnt exist here and that what that means is that the people who write for vice inthe uk are indistinguishable from the people who write for the guide which comes with the guardian on saturday. thats all.
 
trza

trza

Well-known member
I remember when Vice was only available for free at trendy clothing shops or record stores. I remember ordering from online record stores over ten years ago and they would throw in an issue of vice if you paid the shipping. You couldn't get the media mail rate if you had a magazine in your order.
 
Patrick Swayze

Patrick Swayze

I'm trying to shut up
There's a documentary on the BBC at the moment about Tatler.

It's definitely got that self-congratulatory thing going on.
 
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