See, I haven't had a facebook for a couple of years now but early last year, a lad I went to school with went completely mental on his facebook talking about cars following him, him being watched in his house, stuff like that. Lost the plot.
Obviously all this technology has had a benefit for some people and is a diverting way to interact/waste time/network/etc, but when it's situations like this (and indeed, your mate), I do question the idea of complete freedom to just shout whatever you want into the world: people losing their mind publicly and their madness being documented is just such a surreal thing.
Obviously this could all just be his way of marketing himself and it's all an act and that but I don't think it is, not one bit.
Bit sad really