I am not from the UK/Ireland as most of dissensus' readers seem to be but in austria we have tabloids too of course. We have two tabloids here that are actually free, financed all via advertising, and extremely successfull. People get them nearby bus stations, railway stations, outside supermarkets and so on, and occasionally I travel by train and see people reading those in masses. Do you have them, too?
Needless to say, those free ones are even more about spectacle, sensationalism and aiming at the emotional in an even cruder fashion than the established tabloids (which still cost money)