After travelling to the US with Bauhaus, Kent wanted 4AD to license two singles from Chicago's Wax Trax! label, including the punk-trashy Born to be Cheap by Divine. When Watts-Russell resisted, "I realised we had a different idea of where 4AD was heading," Kent says. "I wanted us to be more eclectic and interesting, to keep things moving around. So I left."
Beggars Banquet funded Kent's new label, Situation 2, but Kent became frustrated by Martin Mills' "miserly" ways and moved on again, managing rising Scots duo the Associates before the onset of MS. "My doctor said I needed to leave the record business. Too much stress, too many drugs."
Kent went on to run a health food restaurant in Spain and then a health club in London and a branch of Pizza Express in Bristol.