FZ Yeah. You have to understand that the medium that brings you the message taints the message. It spins the message. In other words, the same factoid presented on CNN, if you took that same piece of data and put it in USA Today, as opposed to the Wall Street Journal or the Journal of The American Medical Association or the Encyclopedia Britannica. Now, if the same factoid was everywhere, which one would you say would reinforce all the rest of them? If the thing is in the Encyclopedia, it looks a little more like a real fact than it does if it's on CNN. CNN is really not a reliable source of news. It's a fountain of disinformation. It is probably the most biased, most spin-encrusted, totally unreliable source of information that you can lay your eyes on, but I watch it all the time because it gives me a great thing to compare other stuff to. And most people don't do that. Most people won't compare. They'll just hear the news report and buy it right away and it's done. It's plugged into their memory bank, and when it's time to process information, that's the erroneous fact that they're operating on. Like people who have absorbed the latest polls, when it's time to figure out what they're going to do about the election, they're saturated with polls to tell them that all is lost.