Mo'Wax was all about the first Shadow and Krush tunes. Then Headz came out, and it was all shit, apart from the Shadow and Krush tunes.
Lavelle being a hipster, he was the Ur-Hipster. I haven't seen that recent film about him, but I suspect it has Spinal Tap elements to it. He is hilarious. He doesn't think he is, but he is.
Even in 94 this was overshadowed by the Beastie Boys and even then it was like, why are you listening to that rather than, say, Tical?
That was then, even, pre-internet, old days, hard to get stuff, hear stuff...no excuse! It wasn't THAT hard!