CrowleyHead
Well-known member
Genre-field wise, sure. Some of the biggest hits weren't actually Mustard himself like Jidenna's "Classic Man" or the Iggy Azalea record obv.
The big problem is that a lot of the documentation of this field that needed to be done outside of rap or even in rap never happened. You can't build hype and interest if someone doesn't point it out. Plenty of west coast material was coming out from the rappers who play with this scene in both the bay and LA.
I mean, I hate this record but...
<iframe width="560" height="315" src="https://www.youtube.com/embed/_WRhbnN2ckY" frameborder="0" allowfullscreen></iframe>
Decent Pop/R&B hit by Nic-Nac, who I've talked about here. Charted but I didn't see a lot of discussion about it. Production wise its still a slumper with those jarring bells tied to the bass-kick pattern.
And check him out on the Chris Brown album.
<iframe width="560" height="315" src="https://www.youtube.com/embed/YU7KIqPghZs" frameborder="0" allowfullscreen></iframe>
Also a lot of P-Lo on the Nef the Pharaoh EP so while scoring big chart hits for Mustard himself has been difficult, the collective movement around these beats and this style still exists and I gotta put a pin in the "Mustard's over = Ratchet's over" movement, b/c as I said before its a lot bigger than Mustard.
And as far as the hits not staying on the rise, the scene got saturated pretty quick by rappers smelling a trend, which happens. I mean, 2 Chainz "I'm Different" was back in 2012, and that's one of the earliest Mustard hits. In 3 years, your sound can def. lose luster in the bigger public eye.
The big problem is that a lot of the documentation of this field that needed to be done outside of rap or even in rap never happened. You can't build hype and interest if someone doesn't point it out. Plenty of west coast material was coming out from the rappers who play with this scene in both the bay and LA.
I mean, I hate this record but...
<iframe width="560" height="315" src="https://www.youtube.com/embed/_WRhbnN2ckY" frameborder="0" allowfullscreen></iframe>
Decent Pop/R&B hit by Nic-Nac, who I've talked about here. Charted but I didn't see a lot of discussion about it. Production wise its still a slumper with those jarring bells tied to the bass-kick pattern.
And check him out on the Chris Brown album.
<iframe width="560" height="315" src="https://www.youtube.com/embed/YU7KIqPghZs" frameborder="0" allowfullscreen></iframe>
Also a lot of P-Lo on the Nef the Pharaoh EP so while scoring big chart hits for Mustard himself has been difficult, the collective movement around these beats and this style still exists and I gotta put a pin in the "Mustard's over = Ratchet's over" movement, b/c as I said before its a lot bigger than Mustard.
And as far as the hits not staying on the rise, the scene got saturated pretty quick by rappers smelling a trend, which happens. I mean, 2 Chainz "I'm Different" was back in 2012, and that's one of the earliest Mustard hits. In 3 years, your sound can def. lose luster in the bigger public eye.
