first came across this here
there's a article for dummies here
where ive stolen the phrase 'immersion criticism' from.
i dont read d&g or know what they mean by schizoanalysis but im stealing it for this because it appeals to the schizoid and the full blown schizophrenic or mimics the schizophrenics mode of thinking.
The best blog I know for it is here
and there's also
mentioned in the wire piece.
There's precursors to it in Hugh Kenner, a writer Craner introduced to me, and in his teacher, Marshall Mcluhan, and, to a lesser degree, his acolyte, Guy Davenport.
You can see it in Pound's reading of the troubadours and Robert Anton Wilson's reading of James Joyce.
It's cousin to the way my friend Mark didn't just play Skyrim
he invented characters, built back stories and motivations and played the game in character, performing no action his character would blanch at, even once building a vegetarian character!
You can see it in a lurid, monomanical (and probably cyncial form) in my favourite film review website here
it's my favourite thing and it makes conventional criticism look grey, incurious and one dimensional.