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Thread: why is ambient so popular now

  1. #1
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    Default why is ambient so popular now

    explain the resurgance of ambient drone etc
    the internet is too broad/vague. be specific.

  2. #2
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    my little sisters gone nuts for it over the last year and shes a very well adjusted human, down to earth, normal, not a freak.

  3. #3
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    Outside of your little sister who else is into it?

    The explanation, I would guess, is the internet.

  4. #4
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    must be the internet eh. lock thread.

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    I wouldn't be surprised if this was the case tbh as music has BECOME AMBIENT, whether or not it was designed to be.

    It's constantly accessible, and so constantly playing, in the background. Nobody sits down and listens to music without any distractions anymore.

    What is wanted, most of the time, is a pleasant accompaniment to browsing social media.

    I often read on the tube with music in my headphones, and I am constantly forced to stick on some ultra-agreeable classical music or ambient (Eno 'On Land') just so it doesn't distract me from reading.

    OFFTOPIC but its similar to the situation with visual art, in which we're so overwhelmed with images these days that images that used to shock or inspire or overwhelm people now have to be stared at for a considerable length of time, perhaps with explanatory captions, in order to puncture our overstimulated senses. Imagery is ambient too.

  6. #6
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    Quote Originally Posted by luka View Post
    my little sisters gone nuts for it over the last year and shes a very well adjusted human, down to earth, normal, not a freak.
    Can you give examples of what she listens to

  7. #7
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    william basinski
    grouper
    stars of the lid
    max richter
    pauline oliveros


    loads of stuff. insatiable appetite for it. came out the blue.

  8. #8
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    What do you make of my half baked theory?

    Here's another one:

    It's a REFUGE from the madness of the ultra connected world. Unplug. Forget about Trump. Forget about Twitter. The feed.

    LISTEN TO THIS LOOP FOR 30 MINUTES.

    (SIDENOTE: growth of MINDFULNESS MEDITATION connected?)

  9. #9
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    i think all those theories are good theories. good point about images too.

  10. #10
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    let's work in something about the prevalence of panic attacks these days too

  11. #11
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    I thought the mid-90s was the Golden Age of ambient? Orb, Willy Orbit, Future Sound Of London, Aphex, Massive Attack, all of that.

    Though I guess some of this vapourwave stuff is verging on ambient.
    Doin' the Lambeth Warp New: DISSENSUS - THE NOVEL - PM me your email address and I'll add you

  12. #12
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    Really depends how you define 'ambient'.

    Dont think it ever went away though, its been a recurring theme in nearly every decade since the 50's and has broken through into the mainstream on several occasions.

    If there's one factor that Id say is different now its the sheer number of producers and the massive amounts of music being released.

  13. #13
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    def escapism

  14. #14
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    Not to tie everything in with rap, but have you noticed these ambient textures are now everywhere in rap and R&B? Clams Casino, 40, the weeknd etc.

    By ambient textures I mean reverb heavy, thick, nebulous, atmospheric...

  15. #15
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    Quote Originally Posted by pattycakes_ View Post
    def escapism
    Once again - it depends on your definition of ambient.

    Look at the people in Luka's list. Basinski - deeply melancholic studies on decay, Richter & Stars of the Lid - defined narrative structures with periods of extreme intensity - they represent a strain within ambient that has very little to do with the traditional definition. Drone as a genre is characterised as much by its stark bleakness as anything else.

    This is not the escapism of New Age, prog hippies like Fripp and Hillage, 90's chill out bliss or Eno's canonical period.

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