Is music that you can't quite sing to yourself somehow more catchy?

Like with autotune, or with words that you can't quite get right, or are wilfully garbled, or rapped in an unreplicatably tight bar... Does that make a tune somehow more attractive, more sticky in your brain?

(& also kinda like names that are spelt so they are impossible to know how to pronounce correctly)

it's like a constant game of escalation: producers come up with sounds or beats that baffle us, then we get used to them, then another technology arrives that enables another wacked-out sound