The company’s head of data, Alex Tayler, added: “When you think about the fact that Donald Trump lost the popular vote by 3m votes but won the electoral college vote that’s down to the data and the research.
“You did your rallies in the right locations, you moved more people out in those key swing states on election day. That’s how he won the election.”
Another executive, Mark Turnbull, managing director of Cambridge Analytica’s political division, was recorded saying: “He won by 40,000 votes in three states. The margins were tiny.”
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