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Thread: The Puppets

  1. #16
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    and it's a two-way street: the machine doesn't always pick the person, sometimes it's the other way around. the celeb who needs a certain form of reputation rehab scans the social and political options and selects the cause that might best help them course-correct with their audience.

  2. #17
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    Sean Spicer on Dancing with the Stars.

  3. #18
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    Why do you think "the machines" are speaking through Greta? I think there's absolutely a Spectacular element in how she's been picked up and promoted but that's not all of it. The personal sincerity is part of the branding also which feeds into her presentation /amplification.
    (also - re sincerity as a driver of message/popularity isn't this what happened with Corbyn?)
    Last edited by DannyL; 06-10-2019 at 04:36 PM.

  4. #19
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    Quote Originally Posted by DannyL View Post
    Why do you think "the machines" are speaking through Greta?
    because she's sincere and embodies the message of young people taking climate change more seriously than adults because kids will inherit the worst of it. but also because she's a viral sensation, a hot commodity in the news. there are arguably thousands if not millions of environmental experts who are more qualified to speak on climate change, but qualifications often don't matter.

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  6. #20
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    Quote Originally Posted by DannyL View Post
    Why do you think "the machines" are speaking through Greta? I think there's absolutely a Spectacular element in how she's been picked up and promoted but that's not all of it. The personal sincerity is part of the branding also which feeds into her presentation /amplification.
    (also - re sincerity as a driver of message/popularity isn't this what happened with Corbyn?)
    As I say In this thread personal sincerity is neither here nor there.

  7. #21
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    Yeah, I got that. Was just trying to work in the idea that personal sincerity might be part of kinda brand creation.

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  9. #22
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