Woebot
Well-known member
If you're working for an advertising agency you have to pay huge amounts of money to get the music you want to endorse your product. Quite rightly. You can even go to the point of commisioning a known musician to write the score for you. For instance when i was working for a bloke called Ge**rd De Th**e a long time ago he had The Aph** Tw** do music for that one where the athlete (i think Carl Lewis) runs across the water.
On the other hand if you're unlucky enough to have your music chosen to be played on BBC1, BBC2 or ITV (the main terrestrial TV channels in the UK who exclusively have this deal) you'll only recieve $14 for them to have the usage rights. So just imagine you're quite a cool little electronica outfit, labouring to build a fanbase and then Jamie Oliver comes along, sticks your tune in his cookery programme whereupon all his mainstream audience go "ooh thats pretty" before completely forgetting about it, utterly ignorant as to it's provenance.
You get an insulting $14 buy-out fee (no exaggeration, it's 8 UK pounds stirling) and you're carefully built audience suddenly think you're deeply naff AND, AND, they leapt to the conclusion that you've gone out of your way to sell it to the TV producers (euch!) AND they assume you're rolling in money.
If you ask me that's a pretty shit scenario. If you ever hear a bit of good music on any of those channels, just remember how shafted the artists are!
On the other hand if you're unlucky enough to have your music chosen to be played on BBC1, BBC2 or ITV (the main terrestrial TV channels in the UK who exclusively have this deal) you'll only recieve $14 for them to have the usage rights. So just imagine you're quite a cool little electronica outfit, labouring to build a fanbase and then Jamie Oliver comes along, sticks your tune in his cookery programme whereupon all his mainstream audience go "ooh thats pretty" before completely forgetting about it, utterly ignorant as to it's provenance.
You get an insulting $14 buy-out fee (no exaggeration, it's 8 UK pounds stirling) and you're carefully built audience suddenly think you're deeply naff AND, AND, they leapt to the conclusion that you've gone out of your way to sell it to the TV producers (euch!) AND they assume you're rolling in money.
If you ask me that's a pretty shit scenario. If you ever hear a bit of good music on any of those channels, just remember how shafted the artists are!