guerilla/viral marketing for Aqua Teen Hunger Force... people thought the boxes used to project the light images of the ATHF charectors on buildings or whatever were bombs.... boston goes bezerk... cops arrested the kid the ad agency paid to do it. he was a mass artist student
i am glad this blew up in their face, as i hate that type of marketing w/ a passion ("LOOK, SOMEONE DID SOME GRAFFITI ABOUT PLAY STATION!!!!!" or "THIS IS MY BLOG ABOUT HOW MUCH I LOVE (INSERT PRODUCT HERE). I AM A REAL PERSON, HONEST."
http://www.boston.com/news/local/massachusetts/articles/2007/02/01/froth_fear_and_fury/
i am glad this blew up in their face, as i hate that type of marketing w/ a passion ("LOOK, SOMEONE DID SOME GRAFFITI ABOUT PLAY STATION!!!!!" or "THIS IS MY BLOG ABOUT HOW MUCH I LOVE (INSERT PRODUCT HERE). I AM A REAL PERSON, HONEST."
http://www.boston.com/news/local/massachusetts/articles/2007/02/01/froth_fear_and_fury/