"when people are encouraged, as happens in a democratic society, to believe that they wish 'to express their personality,' the question at once arises as to what what their personality is. For the most part, if investigated, it would be rapidly found that they have none. So what would it be that they would eventually 'express'? And why have they been asked to express it? If they were subsequently watched in the act of 'expressing' their 'personality', it would be found that it was somebody else's personality they were expressing. If a hundred of them were observed 'expressing their personality', all together and at the same time, it would be found that they all 'expressed' this inalienable, mysterious 'personality' in the same way.... It would be a group personality that they were 'expressing' - a pattern imposed on them by means of education and the hypnotism cinema, wires and press."