The yt recommendations came up with this a few days ago and I'm hooked.
Seems like it will never work, cos he's often making quite basic things and the videos are really long.
But they've become very popular and I was thinking of reasons:
1. He's quite a nice guy, sort of the opposite to Gordon ramsay
2. He puts the camera on his head so it's almost all true POV and so you don't get sick of his face.
3. It's all real time so for example with the eggs benedict one, you understand exactly how much whisking you need to do, which doesn't come across as well on paper or on a trad show.
4. Something about the combo of Latin America and Far East in his name, except he's in California.