We should probably have a thread about how advertising changed from "ours is the best beer/cream/hat/whatever so use it" to.... whatever it is now. And all the stages it went through on the way.This prompted me to think of how advertising these days is often anti-dramatic. It's all tongue-in-cheek, ironic, using "epic" music only to deflate it with a blokey eye roll. Obviously you still get pompous adverts with sweeping crane shots but I'd say the norm is now the opposite of that.
Oo1 as a general rule music doesn't seem to be cheeky or humorous or even innocent (not that advertising ever is).
Music is fighting for attention and significance, advertising is cloaking itself in mundanity
It seems like a good advertising fitness would be measured in memeability these days, might be where we are building towards.We should probably have a thread about how advertising changed from "ours is the best beer/cream/hat/whatever so use it" to.... whatever it is now. And all the stages it went through on the way.
That's why he was perfect in Drive.
I loved that interview with Katie Price/Jordan when she was talking about having so much botox that she could barely move her face and she said something like "Well, I'm not an actor so I don't really need expressions" - an amazing insight into the way she viewed her body and how it looked and how much or little that related to who she actually thinks she is.I've wondered about that before. You must end up forgetting what you really looked like.
Amazing stuff. Proper insanity... but of course it's a slippery slope. This is the bottom but the top bits that get you on to it are obviously things that make a lot more sense... we might not agree with them but we can understand them.Some of it's things most people have never even considered though, like who's going around sizing up people's wrists?