The same people who would actually scan a QR code on the back of a bag of kale are the same people who would legitimately enjoy becoming Facebook friends with kale. So this actually works out pretty well.
This site is absolutely amazing, and this QR code at the footer is merely the punctuation mark at the end of a sentence carefully crafted by Satan himself.
Now you too can get “text tweets” simply by scanning the QR code, which takes you to….wait for it…the same exact webpage.
I expected more from the “2010 online marketing award of excellence winners.”