he was always technical its just now he sounds like a square
Not the persona, the geometrical figure.
Like, Giggs is showing off technique around Diz because he knows otherwise it'd be a Lenny & George pairing. But meanwhile Dizzee has become the worst sort of mid-tempo Twista type when he's in his "I'm back on my bullshit!" mode. He probably actually says sentences like that before going into the booth.
Dizzee needs a young protege who's going to take him aside and, not write for him, but just tell him "Look, you look like an asshole all the time now." Neither Double or Footsie have the heart, brains or spine to do something like that (hell, even if they wanted to, they've kept their houses by enabling his delusions). Scrufizzer? Right now Scru is desperate to convince people he's worth looking at and doing every wrong thing to do it. He's like all the kids in my music school who learn how to play classical lute and then they're like "Well, uh, someone will appreciate me if I learn how to play this One Direction song in a baroque style right?"
Giggs is now in a nice moment where he doesn't have to worry about shit. Radio has made him the 'king' of his genre because his only commercial competition were Sneakbo and K Koke. The former is chasing Pitbull money and the latter was a joke and deserved that Roc Nation deal to fuck him up. I mean, there's also Fekky but... That dude is not going to last as far as I can see.
Giggs is going to sell out calmly and with grace. Doing comedy sketches and guest appearances on stuff. Big "Social Positivity/Together, We Can Change" song verses. He's going to be good even if his 'moment' is essentially over. He's single handedly made British rap secure though, so he's good.