They think you're doing voodoo magic?
SMITH No, the business press thinks we're doing voodoo magic. (Laughs.) They're all, "Shane is f—ing P.T. Barnum." Fox, Time Warner, Disney, they're not stupid. They're smart people. You think that I could hoodwink Bob Iger, Jeff Bewkes and Rupert Murdoch? I'll tell you what they see in us, and I'd do the exact same f—ing thing if there was anybody out there for mobile: We're a hedge. Because they've got their business, and those businesses have thrown off a lot of cash. But Bob Iger probably realizes that his business, the biggest media company in the world, is going to go into a f—ing vortex and he needs to at least have some pathfinder saying, "Hey, Bob, I figured this out over here." They all do, quite frankly. And at least we're f—ing trying. Everyone [else] is galvanized into inactivity. They're like, "Yep, we're f—ed, we're totally f—ed. Should we try anything different? No, f—, no, no, don't unbundle." But unless you try f—ing something, you're not going to learn anything. So, when we came to them with our plans and said, "Here's how we're going do it and here's what we need," they all salivated because they're like, "F—, I'd do that with my company if I could, but I can't."