Yeah, the advent of Innocent smoothies - sorry, I mean innocent smoothies, wouldn't want to use any of those nasty threatening-looking capital letters - surely marks a sort of Year Zero in the history of twee marketing. I think they must have pioneered the use of obnoxious little arrows, too (see above).
Shampoos and similar are fucking awful too, good call. Have you seen adverts for Aussie shampoo on the tube? Jesus, they're hideous. A giggly, conspiratorial 'BFF' turned into a rectangle of card. My girlfriend used to use this body wash stuff that said on the bottle "Not tested on Lassie, Skippy or Bambi", which made me want to inject a panda with polonium-210. I sometimes wonder if there's a sinister conspiracy to turn the UK's entire female population into simpering imbeciles. (Not that there are no appallingly patronizing adverts aimed at men, of course - e.g. every Lynx advert ever.)
Edit: I don't buy their smoothies but I have to admit to a grudging respect for innocent, I mean bulk-buying fruit that doesn't look nice enough to sell retail, whizzing it into a pulp and then charging a couple of quid for a tiny bottle is a genius business model.