shiels
_
Do you think advertising and marketing are, or are at least becoming, the primary means of influencing ideology? Seeing as all, or nearly all, values can be appealed to and coaxed into taking their wallet out.
hmmm yes partly. i think the advertising industry and the impact of brands on culture is mostly parasitic, sometimes an accelerator, amplifier, dilutor but behind the ideological edge
in another sense everything is PR, market logic affects even the most radical and anti-capitalist ideology by necessity. this isn't contradictory is it? mass communication and innovations in influencing were spurred by profit motive and everyone uses the technology