there's a Facebook group called IOM, formerly "Identification Of Music Group", where people upload grainy videos of songs they want to know the name/artist of. It's 90% teenagers wanting to know what Patrick Topping and Hannah Wants are playing. It was great for giving me a sense of who was actually popular and not just written-about popular. But of course now everyone has been indoors for a year the only videos are from plague raves.
Plague raves over here had all the young people's favourite DJs tbf, waff, michael bibi, solardo.. all those tech house guys RA, fact etc love to be snooty about. Mixmag embraces them because young people have money to spend on raving and buying music magazines, and because it'd be stupid to act like they don't exist.
Totally agree with the old people in music journalism writing to an increasingly aged and irrelevant audience point. The industry gets more niche and narrow every year, and while some young ppl probs still wanna write and read about music, it's gotta be shrinking. It's not a thing for them (melody maker, nme, the source, p4k the lore of the industry) like it was for us. They've got social media, spotify and reaction videos. They get info on their favourite artists from those artists instas or twitter's (I've made a burner acc on insta to do this and really it's the only way to go) and are fine with it.
Rinse isn't really a radio station anymore, it's like a festival or something. Everything's there but it's not cohesive.