I find this shit hilarious. All these massive lumbering corporations trying to portray themselves as rebels and shit. There must be a new generation of guys at the ad agencies who are driving this stuff.
For anyone in the US, did you see the Coca-Cola ad recently where it's these punk rock guys driving across the country being all 'crazy' and shit? I mean wtf? Coke is not rebellious, it is just there, part of the culture.
It's as bad as Fox News assholes mouthing off about 'the mainstream media' like they are underground rebels engaged in samizdat...you fuckers work for Rupert Murdoch: you are the mainstream media!