Does the amount of snake oil salesmen trying to graft/advertise ai & crypto to idiots (though the crypto cons are dwindling) make your own marketing efforts difficult?
I am in a different industry but most specialist contractors i know will have repeat business due to proven track records, clear evidence of ability in difficult environment etc
Whereas with the blockchain stuff it feels like a lot of it is quite tarnished now, & seems from outside there are so many "12 ways AI can change your mindset" shitposts it must be difficult to differentiate genuine success stories on such a broken platform
Yeah I get that sense too, with a lot of the AI content, and I also try to be cognizant of how my content/copy appears in light of the wider context of fraud and bullshit.
Re: blockchain, my whole mindset has shifted a bit, and my motivations are much less speculative now. This last bull market was the first time I engaged in financial speculation, and it was a good occasion to learn firsthand about market psychology, price discovery, what sort of disclosure you want from teams offering securities-like assets, etc. It was really a lightning course, and now I remain in whats called the "public goods sector of web3," so essentially the nonprofit blockchain sector.
Obviously my consulting is for-profit, but I mean just the general milieu in which I operate. As for marketing, I put my content out there really just to build up a corpus/portfolio, to have some body of previous work which potential clients can inspect. As for actually securing clients, I expect it will mostly be networking efforts and referrals, or what I'm thinking of in terms of "backchannel marketing" - but perhaps there is already an established term for that.
