Like MBV a lot, but never understood the extraordinary hype around them compared to other bands of the era, other than a reaction to their not having released a follow-up to Loveless for 22 years. In 1991, were people proclaiming Loveless the best record ever made, or thereabouts (genuine question)?
The answer to my question:
"Although Shields feared a critical panning,[43] reviews of Loveless were almost unanimous with praise.[44] NME awarded the album an eight out of ten score. Reviewer Dele Fadele saw My Bloody Valentine as the "blueprint" for the shoegaze genre, and wrote: "with 'Loveless' you could've expected the Irish / English partnership to succumb to self-parody or mimic The Scene That's Delighted To Eat Quiche [...] But no, 'Loveless' fires a silver-coated bullet into the future, daring all-comers to try and recreate its mixture of moods, feelings, emotion, styles and, yes, innovations." While Fadele expressed some disappointment that the group seemed to disassociate themselves from dance music and reggae basslines, he concluded "'Loveless' ups the ante, and, however decadent one might find the idea of elevating other human beings to deities, My Bloody Valentine, failings and all, deserve more than your respect."[45] Melody Maker writer Simon Reynolds praised the album, and wrote that Loveless "[reaffirms] how unique, how peerless MBV are." He declared, "Along with Mercury Rev's 'Yerself is Steam', 'Loveless' is the outermost, innermost, uttermost rock record of 1991." Reynolds noted that his only criticism was that "while My Bloody Valentine have amplified and refined what they already were, they've failed to mutate or leap into any kind of beyond."[46] Rolling Stone gave the album four out of five stars. In a review that also covered Chapterhouse and Creation labelmates Velvet Crush, reviewer Ira Robbins wrote, "Despite the record's intense ability to disorient—this is real do-not-adjust-your-set stuff—the effect is strangely uplifting. Loveless oozes a sonic balm that first embraces and then softly pulverizes the frantic stress of life."[47] Spin gave Loveless a mixed review with writer Jim Greer noting that the album's songs are "standard-sh and dull" and concluded that he felt "The warped music is a cool idea and I recommend the album—but not on the basis of the singing or the songs". "