I didn't get any free fragrance with mine :-( - Can't see any where inside that the fragrance should go either - I the article/piece for the Rick Owens Dead Lillies is awesome though, really etherial black and white photographs of some Moreau paintings with JK Huysmans and Thomas de Quincy text over them.... really amazing work, had me googling Moreau all night but it's the black and white reproductions that hold the magic, marvellous stuff.
There's also some pretty jaw dropping photos from Steve Curry, David Maisel and Bernhard Edmaier, Naoya Hatakeyama.... Issue 005 comes in a pretty substantial black box (I hope all later issues come boxed like this)...and has it's own Rick Owens cashmere sleeve!
edit - one last thing, it's quite interesting to try and track back the aesthetic influences with designers, there's some discussions on SZ about the cali facet of Owens looks (hole... courtney love etc).... I can't help but think back to brett anderson (of suede) and see him rocking a woman's blouse at the brits through animal nitrate.... check out the video on you tube... all most seems like a blueprint for a lot of these alternative muted hued designers..
years before Doherty and Slimane started pimping that silhouette....