Yes, round about 2000 the NME were calling hip hop and r & b the most exciting musical forms around, they were also writing about the more 'commercial'/'street' end of it like Nelly and Ja Rule, rather than the more 'indie' stuff you'd think they'd write about (Anticon, Def Jux etc). They were also big champions of So Solid. The Strokes and the White Stripes really changed all that, also Steven Wells and the like leaving, and mag began the downslide into the commercial indie hair-product-sponsored comic it is today. and i ain't just bitter coz they gave my old act a 3/10 review!
I actually remember one of the writers admonishing a reader who'd written in complaining about Pay As U Go Cartel's "Champagne Dance" being on Top Of The Pops. It was in the form of a 'rap', which went something like "Over twenty years since the birth of rap/Still white guitar fans talking crap". See, I remember that! (sad photographic memory boy...)
ALTHOUGH...Wiley album got quite a gushing 8 out of 10 review the other day. (disclaimer: I do not buy the fucking thing, there are copies in the staff room at my work!)
This is getting off the topic of PE I guess... but it is relevant.
(Slight aside but similar point: The absolute worst thing urban music did in this country was that "Grindie" effort a couple of years ago...Scorcher MCing on a fucking Larrikin Love track? and "Shout out to the Kaiser Chiefs....don't tek man for no FASSY!" etc. It's like, we don't have the integrity to do it on our own terms, let's let these public schoolboys take the piss out of us and fuck our music up the arse...and it IS a pisstake...ironic 'brapping' and 'gang signs'...this shit takes music (and race and class perceptions) back about 30 years.)