'Pear cider'? Whatever happened to perry? Are we to refer to wine as 'grape cider' and beer as 'barley cider' now?
I fucking hate Magners and everything to do with them. Their shitty faux-Oirish marketing bollocks. The way they started the trend for drinking cider with half a tonne of ice in it. The fact that it's sweet, flavourless piss. The fact that grotty and utterly forgettable pubs feel justified in charging £4 for it - and the fact that witless muppets pay this for it.
And these adverts that go on about how amazing their cider is because it's "made from 100% apples" - as opposed to the other leading brands that are made from plutonium and wasps, right?