[BTW, I haven't read any of the posts since logging off yesterday... in case this seems totally irrelevant!]
Just had an epiphany. Think I’ve been talking past people a bit. “Sociocultural” and “identity” are social science terms, because that’s the only language that I’ve got to talk about this. Maybe they’re not ideal because they suggest something specific, when I’m trying to be general. Anyway. Identity is made up by people. The people who make it up are broadly the same (biologically speaking), but the stuff they make it up out of – the sociocultural stuff – is different. Different people in different times have had different ways of thinking about themselves. Have had different “constructions of the self”, or whatever the original phrase was. A merchant in Ancient Rome would have had a way of thinking about the world, what that world was and his place in it, totally unlike you or me.
Personality, I think, is something more nebulous. Personality is how other people think of you, or how you think other people think of you. And that’s tied into identity. I guess I figure ultimately that different identity equals different personality, because identity mediates personality. This makes intuitive sense to me, at least, because I think I do have a different personality depending on the social scene (at work, with friends, with family, etc).
Where this relates to the internet – and I apologise in advance for the banality of this insight – is that the internet provides a venue, is a machine, no less, for the production of identity, and for mass experimentation in the production of identity. The internet facilitates its splintering, because it creates these linkages across multiple social fields. Everyone gets more confused, everything gets more complicated. The more you learn, the less you think you know. Genres will keep on sub-dividing. Yadda, yadda, yadda.
It’s not all bad. The fact that I don’t think my interest is the same as my country’s interest, and my country’s interest is to invade Poland, is a gain. The loss in national identity (such as it has been – I’m not suggesting it has disappeared) is twinned with a rise in global identities, multinational identities, intra-national identities. Identifying with the tribe (i.e. the state) is probably going to be replaced by something else. Of course, that’s probably going to be identifying with a new kind of tribe – we won’t stop being human, but we will change the way we think about ourselves (and surely we always are), and therefore change the way we interact with the world and interpret that interaction to ourselves and to each other. Not all good, not all bad. Material well-being will keep going up; identity will keep changing*.
*Obvious caveat: I understand that change is relative. With regards to identity, I think the centre is calmer than the edges. But then if you look at anything closely enough, it’s almost certainly in flux.