Coming from someone who finally realized music is more than background noise off of "Homogenic", the new single is fairly shit, and Bjork has been for some time.
Let's be clear, Bjork IS an artist, but she's not someone who can produce herself and/or should be in control. It's kinda telling that the only good things she did on the last album involved Timbo (who was already kind of beyond the point of being able to tell people what they should and shouldn't do, but go figure!)
This whole thing with the apps in order to hear the songs... As far as I'm concerned, she's just gone straight up her ass with no regard as to how to be approachable for anybody who might want to hear her, as opposed to her dozens of clones who end up with all those movie soundtrack gigs.