doesnt seem like kode9 is running that, given his photo appearing on the Grime II sleeve! with him is it not more just a playful thing?
it could be seen as a reaction against "celebrity".
surely!
and an attempt to have music judged on music, and to allow imagination to run more freely with the emotion or imagery drawn out by the music?
not to claim that this is how it
should be, rather that its just an acceptable position to adopt, explicable in terms other than vanity.
and as for established artists adopting aliases, surely it goes without saying that they want to explore how their music is received away from their 'brand', again, completely understandable...