I know me and Barty are the only vegetarians on here but a lot of you quite like the idea of being a vegetarian.
Well yeah, the market for the impossible burger stuff is for meat eaters who want to have their cake and eat it. Its potentially one of many things that could help us stave off armageddon by reducing dependence on the toxic livestock and animal farming industries that are doing untold harm to climate, biodiversity and health (cue HMGovt with some dodgy study that shows that beef is better for the environment under very particular and specialised circumstances, and that bathing in pigs blood reduces cancer risk).yeah, most vegetarians I know have no interest in a beef-like veggie burger. I think the biggest market for those is carnivores who want to occasionally eat something moderately more healthy. Burger King even launched an impossible burger whopper recently, apparently sold out quickly.
btw, lots of the frozen vegetarian foods found in markets aren't necessarily very healthy, often heavily processed with high sodium content.