Apparently this was something Mark talked about. I like the sound of it. Maybe I've gotten the wrong end of the stick but it seems as though the idea is essentially "make it new" but reasonably accessible so that you actually have an audience? That thing of being able to make something weird/challenging which people actually like is something I've always admired in Kubrick, Timbaland/The Neptunes, Aphex, Apocalypse Now etc.