padraig (u.s.)
a monkey that will go ape
We've talked around this in a few threads, but
I would contend that it's almost impossible to imagine a counterculture - as opposed to a subculture - existing at this point in time
Advertising is so sophisticated and integrated at every level of cultural consumption, and
Artists themselves do their own branding - spend large amounts of time doing it - on as many social media platforms as they can
The cycle of recuperation is almost instantaneous
Is it possible to envision a culture, scene, movement, whatever that hasn't already been commodified at the moment of its birth (or rather, codification) or soon thereafter?
If it is, what would such a culture look like? How would it avoid commodification?
I would contend that it's almost impossible to imagine a counterculture - as opposed to a subculture - existing at this point in time
Advertising is so sophisticated and integrated at every level of cultural consumption, and
Artists themselves do their own branding - spend large amounts of time doing it - on as many social media platforms as they can
The cycle of recuperation is almost instantaneous
Is it possible to envision a culture, scene, movement, whatever that hasn't already been commodified at the moment of its birth (or rather, codification) or soon thereafter?
If it is, what would such a culture look like? How would it avoid commodification?