constant escape
winter withered, warm
Perhaps I lost track of your argument along the way, but I'll chip in nonetheless.
We could argue that there is a sort of duel marketing tactics, one material and one ethical. The bridge between these two is often too remote/abstract for the average consumer, so inconsistencies between them are overlooked. That is, the likes of Apple can make a few virtuous tweets, winning in the ethics side of things, and because the global supply chain is beyond the horizon of most consumers (smart phones are virtually of alien origin), the dots between the ethics and the actual production can go unconnected - and thus Apple gets to have its cake and eat it too.
That is, if the average consumer grokked the mine-to-mall (or what, mine-to-doorstep?) process of the iphone, I doubt Apple would be able to get away with whatever high ethical image it may command. Disavowal, is it? When we know about something, but it is too distant to really resonate with us?
Granted, I'm using Apple as a stand-in. I hardly grok this stuff myself, but I needed to make this point somehow.
We could argue that there is a sort of duel marketing tactics, one material and one ethical. The bridge between these two is often too remote/abstract for the average consumer, so inconsistencies between them are overlooked. That is, the likes of Apple can make a few virtuous tweets, winning in the ethics side of things, and because the global supply chain is beyond the horizon of most consumers (smart phones are virtually of alien origin), the dots between the ethics and the actual production can go unconnected - and thus Apple gets to have its cake and eat it too.
That is, if the average consumer grokked the mine-to-mall (or what, mine-to-doorstep?) process of the iphone, I doubt Apple would be able to get away with whatever high ethical image it may command. Disavowal, is it? When we know about something, but it is too distant to really resonate with us?
Granted, I'm using Apple as a stand-in. I hardly grok this stuff myself, but I needed to make this point somehow.