A person may face up to two years in prison and a fine of €300,000 if they fail to follow the proposed new rules, which seek to crack down on social media fraud and scams
The proposed law builds on current French legislation that strictly regulates the advertising of products such as tobacco or alcohol. While the current law requires transparency in advertising, the new bill would require influencers to include a banner indicating that a post has been sponsored.
Influencers will also have to indicate whether filters have been used. An amendment, added in the Senate, also requires social media users to state whether a figure or face have been created with AI. Vojetta hopes these rules will prevent young people from “being dominated by unrealistic body representations.”