btw I've never been a big Sunn O))) fan but I'll defend them against this "they're too knowing, too art, too bourgeois gatekeeper-approved" line
they're definitely more art dudes than yr Sleep and Electric Wizard types but they've never pretended otherwise
Southern Lord has put out or reissued a ton of cool, relatively obscure stuff over the years
which you might say is just another art thing - curation - but they've used their cachet to put a lot of people on, which you can't argue against
and I respect the commitment to an aesthetic vision in their own work, even if I have basically zero interest in listening to any of it