The accelerating commodification of irishness

Slothrop

Tight but Polite

We can trace back the origins of many of the design features to the elegant saloon bars of the Victorian era in the late 19th and early 20th century, but to see where the contemporary Irish Pub comes from, we need look no farther in history than twenty years ago. The contemporary Irish Pub was actually conceived by the company who brewed Guinness stout, Guinness Brewing Worldwide, (now Diageo), and was the result of a robust piece of market research.
 

Murphy

cat malogen

AUTHENTIC IRISH DÉCOR​

The authentic exterior and interior design of the pub is paramount in ensuring success. Bad replicas, or poorly-executed design are a precursor for poor financial performance. Consumers want the real thing and understand when they were getting less.

Our Vendors Page on this site will direct you to our partner consultants and designers whose core expertise is delivering well-designed and successful pubs.

AUTHENTIC IRISH FOOD​

Providing genuinely home-cooked food with locally sourced ingredients is vitally important, as well as integrating the menu with local or regional tastes. Consumers want to try authentic Irish dishes, reflective of Ireland’s place in the world as a leader in farm to table cuisine.

AUTHENTIC IRISH & CRAFT BEVERAGES​

Offering premium import Irish beers along with local crafts and microbrews is core to the success of the concept. However, great attention should be paid to having an extensive list of Irish and Scotch whiskies along with a well-considered wine list, by bottle and glass.

AUTHENTIC IRISH MUSIC​

Doesn’t always have to be traditional Irish music, but carefully choosing your playlists so that traditional Irish music is regularly played along with other suitable music is very important. If you are going to have live music, vet the bands beforehand….a bad band can hurt your business. See if there are local musicians who want to jam on a Sunday afternoon.

KEY EMPLOYEES​

Where possible, employing Irish people in key positions, especially in the opening period, helps to promote an authentic pub culture. Having all employees understand the warmth, informality and conviviality of Irish Pubs is critically important.

ENGAGED MANAGEMENT & OWNERSHIP​

Having management or ownership that was intimately engaged with the business on a day to day basis was vital. Absentee ownership always led to poor standards of operation and therefore poor financial performance.

EXCELLENT OPERATIONAL CONTROLS & PROCESSES​

Have controls and processes in place that give you daily oversight into your business, insight into your guests and independent performance assessment.
 

Murphy

cat malogen
Same blurb

All successful food and beverage concepts possess certain key qualities that contribute to their success. However, without exception, they all deliver a consistently excellent experience to the consumer while supporting the management of the business with efficient systems and processes. Although the core offering of a very successful restaurant concept is usually not that different from its competitors, their success lies in their ability to understand who their consumer is, what that consumer wants, and then to execute exactly as the consumer expects. It’s about how to make the mundane very special and desirable. It’s about matching the desired consumer experience with the delivered consumer experience. This commitment to execution sets them apart from their competition and makes them giants in their category.

Similarly, to understand why the Irish Pub Concept is so successful, we need to distinguish between Irish Pubs that genuinely transport Irish culture, hospitality and tradition……and pubs with Irish names or Irish memorabilia hanging on the walls that deliver nothing other than a generic, sterile bar experience. In other words, we need to understand why the Irish Pub Concept takes the pub experience to a whole different level of excellence.
Unlike these other pubs and themed restaurants, the Irish Pub Concept consistently delivers an authentic consumer experience. By combining stunningly-accurate interior design with great food, drink, music and, most of all, people, guests are immersed in another world of warmth, conversation, laughter and fun. What the Irish call ‘the craic’….real fun.
From a financial perspective, this level of authenticity works hard to make consumers feel they are in a premium environment and therefore can indulge themselves. From this feeling comes the natural prompt to switch from domestic beers to import beers, from rye & bourbon to premium and single malt whiskies. Annually, this can translate into tens of thousands of dollars of incremental revenue and profit. The Irish Pub Concept differs from the generic bar experience not just because of its authenticity but because it is a robust vehicle for financial success in what is a very challenging industry.
To illustrate just how successful the Irish Pub Concept is, it should be looked at in the context of current casual-dining performance in the United States.
In a maelstrom of casual-dining competition and in a world of homogenous roadhouse food, the Irish Pub Concept emerges as probably one of the hottest trends in the industry. Not only does it deliver a powerful consumer experience, it also delivers one of the strongest bottom-lines in the industry and a minimal need for capital reinvestment.
Amongst the most important reasons for this strong bottom-line is the yield per square foot of retail space. This phenomenon is influenced by a number of factors which include but are not limited to a very favorable food to beverage ratio, the volume of day-part business that other restaurants cannot access and by the almost automatic switch that consumers make to import beers, adding considerably to the total guest check and average spend.
Below is an illustration of how a well-managed pub can perform when compared to the casual-dining segment:

Casual Dining RestaurantIrish Pub
Food @ 75%Beverage @ 75%Food @ 60%Beverage @ 40%
$1,500,000$500,000$1,200,000$800,000
Labor @ 29%Labor @ 25%
$580,000$500,000
COS @ 30%COS @ 28%
$450,000$336,000
Total Prime CostTotal Prime Cost
$1,030,000$836,000
Contribution to OverheadContribution to Overhead
$970,000$1,164,000
49%58%
In addition, the appeal of the Irish Pub Concept is very strong across a very broad demographic and a very broad range of dining, drinking and entertainment occasions. Unlike the casual-dining restaurant or bar categories, the concept has the ability to flex its offering to consumers at different times of the day, maximising revenues from business lunches, cocktail hour, dinner and late-night entertainment.

The Irish Pub Concept defies standard industry assumptions, thriving successfully in towns of 25,000 people, and performing equally well in urban and suburban locations. Opened with adequate capital resources and managed diligently, the Irish Pub Concept can be a reliable route-map for success in the restaurant business.
 

line b

Well-known member
My wife just watched this show 'normal people' which is this very trendy acclaimed elevated tv romantic drama series thats an all irish production.
 

version

Well-known member
Untitled-1-21.jpg
 

version

Well-known member
Paul Mescal and Saoirse Ronan seem to be Ireland's most popular exports at present, Mescal in particular's everywhere. I don't get a sense of them commodifying their Irishness, mind you. They're just Irish. Cillian Murphy too. Some of the fans online do get a bit weird about it though so it's perhaps happening to them anyway. The other day I saw a clip of Mescal talking about not being arsed about meeting King Charles because he's Irish and there were a bunch of commenters falling over themselves praising what was a pretty mild statement. I got the sense of a very superficial engagement with the politics and history that amounted to "omg, Irish celebrity criticising the monarchy, we stan!!".
 

wg-

°
Have you saw how much a can of Nitrosurge Guinness is

And you need to buy the £30 widget to pour them

World's gone mad
 

Corpsey

bandz ahoy
My kneejerk instinct is that Irish people are by-and-large good and Irish-Americans are by-and-large bad
 

wg-

°
Cheltenham week is of course the great Ireland v UK battle played out live on ITV Racing

Socially acceptable jingoism and gambling all wrapped up in one clean package, the degenerate highlight of late Winter
 
Anthony Burgess foreword to a short story collection:

Any man, whatever his nationality, has a right to admire and to propagandize for Irish literature, but it helps if he possesses Irish blood or a mad capacity for empathizing with Ireland. Although I call myself an Englishman, my grandmother was a Mary Ann Finnegan from Tipperary and I was brought up in Manchester (like Liverpool, a kind of outpost of Ireland) by priests from Maynooth. Professor Forkner is an American from the South, and what Irish blood he may have is perhaps less important than an upbringing in an environment agricultural, traditional, and imbrued with a sense of historical wrong.

Both Professor Forkner and myself discovered our Irish inheritance through reading James Joyce, a typical Irish writer in his refusal to work in Ireland and an equal refusal to write about anything but Ireland. (It is perhaps noteworthy that I am penning this preface in the South of France, where I live, having married into Italy, and Professor Forkner has put together his anthology in the North of France, having married into France. The exilic condition comes naturally to a certain kind of Irishman.) As the other Forkner, who spells his name Faulkner, opened up the meaning of the South to several generations of American Southerners - including such an uncompromizing black writer as Ralph Ellison - so Joyce has provided a way into the whole of Irish culture, and, as an incidental bonus, the whole of European culture as well.

Irish writers excel in brief forms, Iyrical or dramatic The English stage was moribund when Goldsmith and Sheridan came along; moribund again when Shaw and Wilde arrived; moribund once more when Synge and Yeats and O’Casey showed [15] that the stage needed poetry as well as wit. The two greatest poets of the lase hundred years have been Yeats, a Dublin Protestant, and Hopkins, an English Jesuit who died while a professor at University College, Dublin, both scions of a culture of the ear which the Anglo-Saxons, who pride themselves on sharpness of the eye and quickness of the trigger finger, began to neglect when Cromwell put his curse on the Commonwealth. Because Irish literature depends so much on the ear, it seems to follow that it does best in the poem and the short story. The short story is a form you may listen to, and its length conforms to the span of attention that a listener may give to an oral narrator. Edgar Allan Poe said that a piece of literature should be like a piece of music, brief enough for the single uninterrupted session. He did not write novels, and thc Irish do not write them either.

That assertion seems demented, or, if you like, Irish. How about Ulysses, the greatest novel of the age? Ulysses, alas, is not a novel, it is a grossly expanded short story and began its life as a possible component of Dubliners. Joyce greatly admired the Book of Kells and acknowledged its influence on Finnegans Wake, another non-novel: you take a simple statement, like Tunc, and embroider it to the limit. At Swim-Two-Birds is not a novel either. If a novel is a long work whose length is justified by the presentation of characters capable of moral or temperamental change, then the Irish, who have a very idiosyncratic notion of human character, are not greatly given to the form. George Moore? Moore was a Frenchman. Maria Edgeworth? You perhaps have me there.

Whatever harebrained theory I may have about the aptitudc of the Irish for the composition of short stories, there is no doubt that, as this selection demonstrates, the brief narrative is the form in which they excel. A character is revealed, not in the imposition upon him of a large number of vicissitudes, which is the way of the novel, but in some single incident. Joyce used to talk of the epiphany (“He got some Greek out of [16] his Latin lessons”, Gogarty sourly said), meaning the showing forth of some great truth in the presentation of the ordinary. The Magi came to worship the Saviour of the World and found him wrapped in dirty blankets in a derelict stable. Brightness does not fall from the air but suddenly flashes out of the filthy Liffey or the remark of a prostitute pinning up her hair for the evening’s trade. The truth about human nature is revealed in an instant, when the epiphanic character responds to the fumes of the tenth whiskey or a chance word about his sister Kate.

It is the poetical element in the Irish which enables their writers to set up atmosphere in a few words; they do not need the laborious constructive apparatus of a Balzac. Any of these stories you are about to read establishes place, season, historical moment with the minimum of words. Then we proceed steadily, with the only economy which the Irish people seem able to manage well, to revelation of character and, very frequently, to an implied revelation of what is known as the Irish character. Nobody really knows what the Irish character is. Any attempt to define it results in the recounting of anecdotes, so we may as well eschew definition, tell the story, and have done with it. Sigmund Freud said that the Irish were the only race which could not profit from psychoanalysis. One of his followers split up human psychology into two categories - Irish and nonIrish. The Irish, like the Neapolitans, are not sure what truth is, and they have a system of logic which defies logic. They have something in common with Chekhov’s Russians, and it is no accident that many of the stories here will seem Chekhovian. I was taking a bath in a Leningrad hotel when the floor concierge yelled that she had a cable for me. “Put it under the door”, I cried. “I can’t”, she shouted, “it’s on a tray”. There is a deep logic, or epistemology, there which is far from absurd. The Irish and the Russians have one way of looking at entities (the entity in this instance was a cable-on-a-tray) and the rest of the world another. There is another aspect of the Russo-Irish [17] character which is too profound to pursue here - the discontinuity, the lack of a bundle of binding attributes. The hero of the biggest work of Irish fiction is a Hungarian Jew (really a Triestine one): he has a unity, a solidity of identity which his fellow citizens do not have. He holds together, by his very foreignness, the personages of another Dubliners.

The Irish have always something to write about. Present-day Northern Ireland recapitulates the struggles of the past and is producing, chiefly in the work of citizens of the Free State, a new literature of bitter violence. I spent two years recently as fiction critic for the Irish Press and was overwhelmed with volumes of short stories, mainly published in Dublin, which were rich in the age-old themes: the paradox of a green land dedicated to powerful faith and rural tranquillity being torn by urban struggles; the thrust of bigotry and the unexpected revelation of charity; the sense of a turbulent history as old as the papal bull Laudabilitur present in every moment of violent enactment; the baffling refusal of the “Irish character” to conform to exotic parameters. What is always most notable is the presence of a kind of grace - a moral elegance that frames all sorts of wretchedness.

But the themes, and the styles, of the stories you have here defy generalization. What they all have in common is, I suppose, an awareness of verbal tradition. When a word is used it carries not only its present meaning but a haze of harmonics derived from the long sounding of that word in the literature of the past. Such modern American novelists as Thomas Pynchon have attempted to free literature from its literary associations, to make the allusions derive from comic strip, television soap opera, Time magazine, anything but books. The Irish, tied to their past, are tied also to the literature of the past. Not even Joxer in Juno and the Paycock, seedy quoter of cracker mottoes and tenth-rate melodramas, can divest himself of culture. Irish writers try to add to the literature they already know. They are serious craftsmen aware of the devotion to craft of their own [18] predecessors, right back to the bards. That is why you will keep this book and read parts of it again and again. You will take it on journeys or keep it by the bed. Each time you enter it you will be in the presence of Ireland, the most fantastic country in the world and perhaps the only country that can be regarded as a custodian of unchanging human truth.
 
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