Your Brand

[sus]

Life After Lifestyle

After everything has become a lifestyle brand, the frontier of cultural creation is now faith itself.

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The year is 2011. You just found out about Everlane.com. You order a blouse, an oxford. You browse on tumblr, scrolling through fuckyeahmenswear and photos of neatly arranged, squared Braun products. The year is 2014. You visit Carryology. You hear about Casper mattresses on the podcast Serial. Recession hipster culture is over, but its premium mediocre detritus is everywhere. The year is 2017. You are a creative with a liberal arts degree. You work at a direct to consumer brand. Like every company you are starting a blog. You learn about content marketing. You go to a pop-up museum filled with balloons. You take pictures for the gram. Product photos are beautiful. Sophisticated. Shot at an isometric angle. It’s the new “lean luxury.” You buy coffee from Blue Bottle. The year is 2019. You order your medication from Hims and Hers. You and your friends want to launch a pop-up brand for the weekend. You go on Alibaba and find blank t-shirts then spend the weekend slapping together a logo and some graphics. The year is 2022. You go to a workout class at the Bala store. You do yoga inside its sculpted pastel interior, like being inside of an Instagram advertisement. It feels like every aspect of your life could live in this world. Delightfully packaged, seamless, products that elevate all of your activities to a luxury branded experience.

The Lifestyle era was not about creating culture; it was about attaching brands onto existing cultural contexts. It was not about shaping people; it was about sorting consumer demographics into niche categories. The new order we are entering into reverses this. For some organizations, culture has become the product itself, and products have become secondary, auxiliary, to the production of culture.

 

[sus]

I’ve recently started to suspect that bragging about cultural omnivorousness has become its own form of snobbery, and that the new face of music-nerd elitism is not the High Fidelity bro but instead the Twitter user who would very much like you to applaud him for listening to Ke$ha and Sunn O))) and Florida Georgia Line and Gucci Mane and …

 

[version]

"post-authenticity,"

 

[Mr. Tea]

We're already post-malone and I never even knew we were malone in the first place.

 

[line b]

Life After Lifestyle

After everything has become a lifestyle brand, the frontier of cultural creation is now faith itself.

subpixel.space

That chart is so suspended

 

[Mr. Tea]

Life After Lifestyle

After everything has become a lifestyle brand, the frontier of cultural creation is now faith itself.

subpixel.space

This is fascinating, but reading it has made me feel like I need to take a shower.

 

[version]

Tate & Lyle's Golden Syrup rebrand drops dead lion

Tate & Lyle's Sugars, which owns the product, claims a new logo will appeal to modern shoppers.

www.bbc.co.uk

Helen Edwards, adjunct associate professor of marketing at London Business School, said the rebrand would help to reduce the risk of excluding potential buyers.
"The story of it coming from religious belief could put the brand in an exclusionary space, especially if it was to go viral on X or TikTok," she told the BBC.

 

[sufi]

Tate & Lyle's Golden Syrup rebrand drops dead lion

Tate & Lyle's Sugars, which owns the product, claims a new logo will appeal to modern shoppers.

www.bbc.co.uk

With an uncertain future ahead, the British public are looking to make today count.
People are fed up of waiting for the good times to arrive and, instead, want to make
their life in the present as meaningful and full of experiences as possible. This, at
least in part, comes from a strong desire to create memories – ones that prove
these “Limbo years” weren’t wasted and that insulate us against the possibility of
less fun days ahead.
So, how can your brand help them build these emotional rainy day funds? The trick
will be to be worry less about scale of production and more about scale of emotion,
looking simply to facilitate those moments that - whether big, small, everyday or
impromptu – bring people together to make life in Limbo, a life worth living.

News - Pop Pulse - Leo Burnett

The Home of Populist Creativity | Campaign Agency of the Year 2022

leoburnett.co.uk

 

[version]

Instant artist statement

If you're an artist and have been slaving away for hours at your artist statement - and it's still going nowhere - then this website is for you. One-click artist statements, for free.

artybollocks.com

 

[Mr. Tea]

Tate & Lyle's Golden Syrup rebrand drops dead lion

Tate & Lyle's Sugars, which owns the product, claims a new logo will appeal to modern shoppers.

www.bbc.co.uk

OTOH, your average American is a Christian fundamentalist, so this could be a real wasted opportunity.

 

[mixed_biscuits]

Instant artist statement

If you're an artist and have been slaving away for hours at your artist statement - and it's still going nowhere - then this website is for you. One-click artist statements, for free.

artybollocks.com

Instant dissensus post too.

 

[DLaurent]

https://twitter.com/ZerkaloAngling

"Angler from a quaint village in the Black Country with a rare mental health condition - Delusional Disorder - Fishing, Music, Film Noir for my health!"

I'm still working on it.

 

[ghost]

OTOH, your average American is a Christian fundamentalist, so this could be a real wasted opportunity.

yes, but it revolves around a biblical passage outside the top ten, so you're assuming they know how to read

 

[Mr. Tea]

yes, but it revolves around a biblical passage outside the top ten, so you're assuming they know how to read