mms said:well they have no other choices, this kind of bland rock is shoved down their throats, it's all the new music mags cover and radio .
i do admire the way smaller labels have beaten bigger ones at their own game with carefully marketed and planned missions into the charts but when it all comes down to impressing your peers in music week then things are fucked - especially when the quality of the music is so low and established acts actually do much better without all this stuff simply because the music is great and they have a strong valuable identity they have worked hard to create.
it is a lush revenge tho and i hope all this planning and strategy can be used to more exciting means
spackb0y said:Do you really think that this is the only reason that indy bands have been a success? Because the kids are forced to listen to them, and there's nothing else?
Certainly, there are other reasons. The whole Libertines and their spawn (The Others, Art Brut, Paddingtons etc) seemed to be trying to offer something that's very appealing - making their fans feel loved and wanted. The whole guerilla gigging, putting on gigs and parties where bands and fans intermingled, actually making an effort to get to know the regulars at their gigs, inspiring them to form bands of their own, plus a few larger-than-life personalities, - all this seemed (for a little while at least) to inspire a fantastic zealous following. Obviously, this is just an outsiders impression.
Of course, since a few of these bands became popular, now we have a load of very similar sounding bands, and the mainstream media (NME, XFM) saturated by lowest-common-denominator stuff.
As for Arctic monkeys, I think they sound ok (bit too much like the Libertines), but they certainly seem to be an internet success. They'd been selling out gigs through word of mouth and internet distribution of mp3s way before Domino got in on the act. In fact, I think pretty much the whole was tipping them for success before they'd signed a deal with anyone.
mms said:no i didnt say any of that infact you've reinforced what i've said already in one sense - the appeal of these bands is the way they've been marketed - i've not said there are no alternatives as there are. But this stuff is the most heavily and directly marketed music for ages - just a cursory glance at the nme and this is clear.
It's not a natural or spontaneous thing it's very well organised and thought out.
They are offering something different (but the same ) as previous musical events but this sort of thing hasn't happened really or been utilised properly by labels. To put it bluntly - if anyone can actually say that this phenonmenon is because of the high quality of the music, because its a step forward or it's orignal then they must be 15 years old or younger.
The interesting thing is that utilising the web has created communities and really pumped some energy and money into going out and seeing gigs - which was one of the big worries of the fracturous nature of the internet and the way it handles music.
The other interesting thing is that a number of these bands are mixed racially and by gender without it being an issue, which kinda capsises ideas about sub culture etc - but it's become more clear that this is not a subculture in the end .
Speed writing at work so excuse the stream of conciousnss
spackb0y said:The problem with all this is that I'm guessing non of us went to those early Libertines gigs etc. And you readily admit that your evidence for the marketing of the music comes from "cursory glance at the NME".
spackb0y said:I'm not denying that the NME doesn't heavily push bands of a certain ilk, because they obviously do, but if the NME is your only reference point then how do you know what went on before they appeared in there?
Unlike, say grime, where a lot of people writing have a serious interest in the scence and make the effort to see the up and coming artists and really delving to find out whats going on, most of us don't have any contact with the indy scene. My point being that I don't think we're in any position to judge whether a particular band or mini-scene was/is spontaneous or a carefully planned marketing move.
friad you're wrong there again mate.
spackb0y said:"the appeal of these bands is the way they've been marketed - i've not said there are no alternatives as there are. But this stuff is the most heavily and directly marketed music for ages - just a cursory glance at the nme and this is clear."
Yup, and I'm suggesting that there might be a reason these bands appeal beyond the way they're marketed. Whereas you seem to be saying from that quote that the only appeal is due to the way they have been marketed.
Can you explain why? I'm genuinely interested...
I disagree. I mean, I'm too young to remember 20 years ago but the indie around now is MUCH better than Britpop. Mainstream rock music was so lumpen in the mid-late 90s that even cheesy handbag house seemed preferable to dance to in comparison. At gigs then I seem to remember everyone would either stand around or mosh. Now you often get people at gigs actually dancing (or even stepping to the snare) to what are essentially 160-180bpm repetitive beats.mms said:As for the bands, they do nice songs etc and are all very nice rock n ' roll etc - you can't deny that but there is no content that is indistinguishable from music made 10 or 20 years ago, but it's easy to pull the wool over a teenagers eyes.
ewmy said:I disagree. I mean, I'm too young to remember 20 years ago but the indie around now is MUCH better than Britpop. Mainstream rock music was so lumpen in the mid-late 90s that even cheesy handbag house seemed preferable to dance to in comparison. At gigs then I seem to remember everyone would either stand around or mosh. Now you often get people at gigs actually dancing (or even stepping to the snare) to what are essentially 160-180bpm repetitive beats.
I'm a terrible musicologist, but the bands who I like out of the current scene (including Maximo Park, FF, The Futureheads, Bloc Party and many other Dissensus bugbears I'm sure) seem to have filtered this incessant motorik-esque drumming through a build/release dance music dynamic and it really works. For me. Particularly on the dancefloor or live. To wit: free your mind and your ass will follow!
I see a distinction between "influenced by dance music" and "danceable". The first is endlessly debatable - what is dance music? what is influence? - whereas I was defending the current crop of indie bands to mms on the basis of the second.k-punk said:What's interesting about the perennial pretence of 'influence by Dance music' (the cover-all category 'Dance' itself being something of an Indie phantasm, signifying most anything that is 'modern', not arthritically arhythmic) is what it says about Indie's constant awareness that it is out of date, its need to legitimate itself by reference to a contemporaneity it is, in practice, dedicatedly opposed to.
mms said:well its good that the middle classes have discovered dancing is better than standing around i guess.
ewmy said:I see a distinction between "influenced by dance music" and "danceable". The first is endlessly debatable - what is dance music? what is influence? - whereas I was defending the current crop of indie bands to mms on the basis of the second.
I'd much rather dance to "Apply Some Pressure" or "Decent Days & Nights" than to Oasis, or Suede, or Shed Seven. Admittedly, replace those with "C'Mon Everybody", or "Paint It Black", or "Echo Beach", or "Ray-Gun-Omics", or "Living In Darkness", or "Get Ya Dub On" and the statement would still be true, but it doesn't make it any less valid.
(The best thing is that I can see a set like that tearing out the club in my head, and it seems more possible now than it ever did in the past!)
no i'm not really interested in that stifling roots or anything, i'm not into authenticity like that stuff i'm just being cheeky- but at least they debated stuff like that , class and music is pretty interesting - it's not possible to claim something like grime is from anything other than working class roots and music that is is always exciting, but that talk is also stifling i agree.kennel_district said:i hope and assume that comment is made with tongue firmly wedged in cheek. But it reminds me of the debate raging in the nme letters page fifteen years ago, ironically about middle class fans liking indie, and stifling the working class roots of the music. Pretty inane then, and i'm not sure that aligning music with class is that useful a tool for either criticism or analysis.
kennel_district said:i hope and assume that comment is made with tongue firmly wedged in cheek. But it reminds me of the debate raging in the nme letters page fifteen years ago, ironically about middle class fans liking indie, and stifling the working class roots of the music. Pretty inane then, and i'm not sure that aligning music with class is that useful a tool for either criticism or analysis.