one thing grime really needs IMO is to be marketed properly and thoroughly to its supposed core audience - people into urban music and well, the black community. not fucking trendies, hoxtonites, broadsheet readers, indie kids, etc etc etc. if that part of its audience isnt established properly, then i dont think it has much of a promising future cos it will be catering to a crowd totally different to the one its supposed to be speaking to. then again, i have a suspicion grime artists might not care and would happily take mainstream success in an instant over careful fanbase-building. i know there is a much smaller 'urban music' audience in the UK than in the US (there, you can sustain a good career without going pop from day one) but at least over there, they know how to build a fan base and make sure the black core base is established first before the crossover dreams begin. yeah you could argue grime does that already through pirates and things like that, but it needs to get something more solid in between that and its mainstream aspirations, esp as its following seems so small at the moment.